Starbooked

The Gem Museum

@thegemmuseumsingapore · SG · EN

The Gem Museum (@thegemmuseumsingapore) is a Singapore-based gemstone and mineral museum channel with about 1,670 subscribers and a median of 66 views per video. It posts a mix of short clips and longer lectures, roughly 11 uploads per quarter, and offers sponsored integrations at $150 to $250 per video.

Why brands book The

A Singapore gem museum channel with a family-friendly, education-focused audience

  • Median of 66 views per video across 238 uploads, with a 90th percentile of 936 views
  • Shorts make up about 40% of recent uploads, suited to quick product or experience placements
  • Audience is concentrated in Singapore, matching local retail and attraction campaigns
Best forlocal awareness campaignsjewellery and gemstone retailfamily attraction promotion
Watch forLow median views and a small subscriber base mean reach is limited; expect modest results.

Brand fit report

Content

Topics, IAB taxonomy
Hobby40%
Lifestyle (sociology)25%
Education35%
Formats
short-form vertical clips, event recordings and lectures, exhibit tours
Tone
informative, playful
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, with lectures running 15 to 50 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.6%
Likes and comments per view on recent videos
Audience asks abouthow gemstones formwhere to buy or see gems in Singaporehow to tell real gems from fakes
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
50%women
50%men
Countries
🇸🇬 Singapore60%
🇲🇾 Malaysia10%
🇺🇸 United States10%
Other20%
LanguagesEnglish 90%Chinese 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is limited to gemstone education, exhibit tours and industry events, with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.7k6611
Instagram–––

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 5 days ago.

The Gem Museum is the first and foremost comprehensive gems and minerals museum in Singapore, open to the public. Founded by husband and wife team, Mr. Tay Kunming and Ms. Loke Huiying, it features a wide variety of gemstones and minerals from all corners of the world, educating visitors on the mine to market pipeline with regards to value, quality and authenticity. The Gem Museum envisions being the international platform that bridge between the gemstone industry and the rest of the world. More information is available on: ► The Gem Museum Website: http://thegemmuseum.gallery ► Pinterest: ht
The Gem Museum's own profile description on YouTube

Are you The Gem Museum? Claim or remove this profile.

About The Gem Museum

The Gem Museum is a Singapore channel run by a museum that showcases gemstones and minerals from around the world. The channel posts short Shorts clips of geode breaking, exhibit tours and events, along with longer lecture recordings such as industry talks at the World Diamond Congress. Uploads average about 11 videos per quarter.

The audience appears to be mostly Singapore-based adults interested in gems, geology and family outings. These audience figures are estimates based on channel content and are not verified. The channel has no sponsorship history in the last 50 videos.

Brands seeking local, education-minded placements can book a sponsored video at $150 to $250 per video. At that range, the implied CPM is $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads, so the channel suits brands that value niche relevance over raw reach.

Written from The Gem Museum's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Gem Museum can edit or remove this page at any time.

Questions about The

How much does The Gem Museum charge for a sponsored video?

The Gem Museum's estimated rate is $150 to $250 per video, based on its median of 66 views and a long-form CPM of $20 to $35. Rates depend on format and placement, and the final price is set during booking.

What does The Gem Museum post about on YouTube?

The channel posts about gemstones, minerals and geology, including geode breaking, exhibit tours, new exhibits and recorded talks from industry events. Most recent uploads are short clips under a minute, with some longer lectures.

How do I contact The Gem Museum for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.