GLD (@thegldshop), a jewelry and accessories brand based in Miami, Florida, posts short-form clips of custom pieces, athlete collaborations and drops. The channel has about 89,600 subscribers, median views near 1,400 per video, and roughly one upload per day. Sponsored integrations are estimated at $150 to $250 per video.
Sports and hip hop jewelry audience with active athlete-driven drops
- Median of about 1,356 views per video across 344 uploads
- Roughly 24 uploads in the last 90 days keeps the channel active
- Shorts make up 92 percent of uploads, favoring quick product reveals
Brand fit report
Content
- Formats
- short vertical clips, product reveals, behind-the-scenes jewelry making, long-form Q&A
- Tone
- energetic, polished
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 30 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- jewelry, accessories, apparel
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; athlete collaborations such as 'Malik Nabers on His Custom GLD Collection | Behind the Drop' are brand-owned content.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions reference jewelry, sports and music without flagged content such as the 'Gotica Collection' drop; no adult, drug or violence themes found in the sample.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 44 / 100
Public rule, same for everyone. How it works.
Recent videos
▶YEAR 1. WHERE IT ALL STARTED 💎 The Chief Coin Pendant & GLD · 242 views
▶Built from the ground up 💎⛏️ #maliknabers #gld #motivation · 648 views
▶Malik Nabers on His Custom GLD Collection | Behind the Drop · 566 viewsLast three uploads, latest 1 days ago.
GLD’s expression is to work hard, play hard, and give back when you can. We were founded by Christian Johnston out of his dorm room in Pittsburgh, PA while playing college basketball. Starting with just $1,500, he built GLD from the ground up by perfecting Gld's quality along with a mission to inspire others to look feel and be their best while rocking GLD . From those meager beginnings we are now based in Miami, Florida, employ over 100 people and have attracted partners like the NBA, NFL, Marvel, Cardi B, Polo G, Wiz Khalifa, and many many more. Join our 1,000,000 plus customers who expres
About GLD
GLD is a jewelry and accessories brand founded in Pittsburgh and now based in Miami, Florida. The channel, @thegldshop, posts mostly short vertical clips of custom pieces, athlete and celebrity collaborations, drop announcements and occasional longer behind-the-scenes videos. Uploads are frequent, with about 24 in the last 90 days.
The audience is estimated to be mostly English-speaking viewers in the United States who follow sports and hip hop culture. These are estimates, not platform-verified data. Most visible brand work involves athletes and music figures, which fits the channel's custom-jewelry focus.
At a median of about 1,400 views per video, sponsored integrations are estimated at $150 to $250 per video, a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 CPM typical for paid ads. Brands seeking authentic sports and streetwear reach should consider this channel.
Written from GLD's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. GLD can edit or remove this page at any time.
Questions about GLD
How much does GLD charge for a sponsored video?
Starbooked estimates GLD's sponsored integrations at $150 to $250 per video, based on a median of about 1,356 views on long-form-equivalent rates for Shorts-heavy channels. Final pricing depends on the brief and usage rights and should be confirmed directly with the creator.
What does GLD post about on YouTube?
GLD posts short clips of custom jewelry pieces, athlete and celebrity collaborations, drop announcements and occasional behind-the-scenes videos. Most uploads are under 30 seconds and are vertical Shorts, with a few longer Q&A or making-of videos.
How do I contact GLD for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
Similar creators
YouTube and other creators in custom jewelry, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Lauren B Jewelry@laurenbjewelry · US | engagement ringsfine jewelry | 35k | 1.2k | $150–250 | 41 |