Starbooked

The Gyaan Project, run by Kedar Nimkar (@thegyaanproject) from India, publishes design and art conversations with creative figures. The channel has about 5,460 subscribers and a median of roughly 41 views per video, with most output as Shorts. It uploads about 50 videos a year and charges an estimated $150 to $250 per sponsored video.

Why brands book The

Design and architecture conversations with an engaged Indian creative audience

  • Roughly 5,460 subscribers and 358,712 lifetime views across 897 videos
  • Median of about 41 views per video, with Shorts making up 88% of uploads
  • Publishes around 50 videos a year, with a steady weekly rhythm of interview clips
Best fordesign tool and materials brandsarchitecture and interiors education
Watch forMedian views are low, so reach per video is small and the niche audience is narrow.

Brand fit report

Content

Topics, IAB taxonomy
Arts & Entertainment55%
Hobbies & Interests25%
Business & Industrial20%
Formats
short-form interview clips, long-form podcast interviews, episode teasers
Tone
thoughtful, educational
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 25 to 30 minutes for full episodes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 50 comments
Engagement1.2%
Likes and comments per view on recent videos
Audience asks abouthow walls and architecture shape spacecareer advice from designers and architectshow to build a creative personal brand
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
40%women
60%men
Countries
🇮🇳 India70%
🇺🇸 United States10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
design education, architecture
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the descriptions credit a partner, Godrej Design Lab, on an ongoing series, which is a series credit rather than a paid sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Interview content on architecture and design themes with no flagged titles among the recent 50 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.5k4132

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 23 days ago.

Dedicated to exploring creative wisdom. Since 2016, we’ve been chronicling ideas, philosophies, and stories of Indian luminaries—serving as a contemporary creative archive that bridges the past with the present to inspire the future. Hosted by Kedar Nimkar, the show features deep and wide-ranging conversations with designers, artists, musicians, writers, and thinkers. You’ll also find short-form content that helps contextualize broader ideas in design and art. 🎙 300+ episodes 🌍 5,000+ Subscribers | 8M+ views 🏆 Among India’s Top 10 Design & Art Podcasts Stay curious. Stay inspired. Subscrib
The Gyaan Project's own profile description on YouTube

Are you The Gyaan Project? Claim or remove this profile.

About The Gyaan Project

The Gyaan Project is a podcast and YouTube channel run by Kedar Nimkar, based in India. It has been running since 2016, formerly as Audiogyan, and publishes conversations with designers, artists, musicians, writers and thinkers. Recent output centers on short interview clips and longer episodes about architecture and design themes.

The channel has about 5,460 subscribers, 897 videos and a median of roughly 41 views per upload, with Shorts making up most of its recent output. The audience appears to be mainly Indian design and architecture students and professionals, though these demographic figures are estimates based on the channel's topics and the host's country, not measured data. Kedar Nimkar's Substack description is the source for the show's background.

Brands in design, architecture or creative education may find the channel a good fit for focused awareness. Sponsored videos are estimated at $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 median views, against typical paid-ad CPMs of $10 to $30.

Written from The Gyaan Project's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Gyaan Project can edit or remove this page at any time.

Questions about The

How much does The Gyaan Project charge for a sponsored video?

The Gyaan Project's estimated rate is $150 to $250 per sponsored video, based on its median of about 41 views and a Shorts-heavy catalog. This is an estimate, not a published rate card, so confirm pricing directly with the creator before planning a campaign.

What does The Gyaan Project post about on YouTube?

The Gyaan Project posts interview clips and longer conversations with designers, architects, artists and thinkers. Recent episodes explore topics such as how walls shape space and memory, and personal branding in design. Most uploads are short clips under a minute.

How do I contact The Gyaan Project for a brand deal?

Contact details unlock on Starbooked for $0.80, and the channel lists an email in its public profile. Boosted creators can be booked through Starbooked directly.

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