Starbooked

Cal, known as @thelocalprepper, is a US-based YouTuber making survival, preparedness and gear review videos along with commentary on current events. The channel has about 8.7 thousand subscribers and a median of 352 views per video, with frequent uploads and some long livestreams. Sponsored integrations are listed at $150 to $250 per video.

Why brands book The

Survival gear buyers who watch the full review before purchasing

  • Median of 352 views and a 90th percentile of 4,865 views on recent long-form uploads.
  • Engagement rate of 1.81 percent with a like rate of 1.25 percent across the last 30 videos.
  • Produces detailed product tests, such as a 48-hour portable water filter test in two parts.
Best foremergency and outdoor gear launcheswater filtration and communications products
Watch forPolitical and violence-related content is frequent, so brands need a high tolerance for those topics.

Brand fit report

Content

Topics, IAB taxonomy
Survival60%
Lifestyle25%
News and Politics15%
Formats
livestream discussion, panel conversation, product review
Tone
candid, serious
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 15 minutes for most uploads, with livestream replays often over 45 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment55/100
Positive share of 30 comments
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutwhich emergency gear is worth buyinghow to build a family communication planhow to prepare for economic or grid disruption
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
30%women
70%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
outdoor and emergency gear
Affiliate links
Yes

The video 'They Sent Me This Water Filter To Test - Part 1' describes a product sent for review, and the description of 'I Tested The Survival Gear Everyone Is Faking' says the creator stopped taking free gear reviews in favor of paid work.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicshigh

'ICE SHOOTING | Execution | Preparedness' and 'Escalating Political Violence: What You Need To Do Now' show violent and politically charged framing.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.7k35250

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

Welcome to Cal AKA The Local Prepper — your spot for real, unfiltered vlogs and commentary on life, ideas, and whatever's on my mind (Mostly Prepping and gear reviews) . I'm Cal, and this channel is all about showing up authentically: daily(ish) vlogs capturing my routines, creative projects, outdoor adventures in the woods, personal wins and lessons, and no-holds-barred commentary on topics that spark thought — from mindset and freedom to everyday observations and current events. Think raw storytelling, honest reflections, and a bit of that builder grit, minus any old labels. Subscribe and
The Local Prepper's own profile description on YouTube

Are you The Local Prepper? Claim or remove this profile.

About The Local Prepper

Cal, who runs @thelocalprepper on YouTube from the United States, posts survival, preparedness and gear review videos, along with livestreams and commentary on current events. Most uploads are self-filmed, with a low production budget, and recent content includes product tests, panel discussions and replays of longer streams.

The channel has about 8.7 thousand subscribers and a median of 352 views per video, so reach per upload is modest. The audience is estimated to skew toward adults aged 25 to 44 in the United States, with a majority male viewership; these are estimates from the content, not verified data.

Brands in outdoor, emergency and communications gear may find this channel suited to detailed product tests. The indicated rate is $150 to $250 per video, which is well within a budget range; at an effective CPM of $20 to $35 per 1,000 views, it compares to paid ad CPMs of $10 to $30 but depends on the median view count, which is low.

Written from The Local Prepper's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Local Prepper can edit or remove this page at any time.

Questions about The

How much does The Local Prepper charge for a sponsored video?

The Local Prepper's indicated rate for a sponsored integration is $150 to $250 per video. This is based on a median of 352 views per long-form video and is the minimum floor used for small channels.

What does The Local Prepper post about on YouTube?

The Local Prepper posts survival and preparedness content, including gear reviews, emergency planning discussions, livestream replays and commentary on current events. Most videos are self-filmed.

How do I contact The Local Prepper for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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