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The Makanda Foundation

@themakandafoundation · KE · EN

The Makanda Foundation (@themakandafoundation) is a Kenya-based channel with about 52,000 subscribers and a median of roughly 1,100 views per video. It posts long-form documentary-style stories about people in need, roughly three times a month, and quotes a rate of about $20 to $35 per 1,000 median views per sponsored video, around $20 to $40. Its distinctive detail is that donation details appear in most descriptions.

Why brands book The

Emotional charity storytelling with a loyal Kenyan audience

  • About 52,000 subscribers and a median of about 1,100 views per video
  • Posts roughly 36 videos per year, so a sponsor gets steady visibility
  • Estimated $20 to $35 CPM, compared with typical paid-ad CPM of $10 to $30
Best fornonprofit awarenessEast Africa consumer campaignssocial cause partnerships
Watch forViews are modest and no sponsorship history exists; heavy emotional subject matter may not suit every brand.

Brand fit report

Content

Topics, IAB taxonomy
Charitable Organizations70%
Social Issues20%
Lifestyle10%
Formats
long-form documentary, follow-up update videos, short emotional story clips
Tone
emotional, earnest
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 20 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement5.7%
Likes and comments per view on recent videos
Audience asks abouthow to donate to the featured personwhat happened to the family after the videohow the foundation chooses who it helps
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
55%women
45%men
Countries
Kenya60%
Uganda10%
🇺🇸 United States10%
LanguagesEnglish 90%Swahili 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the descriptions instead carry donation payment details for the foundation.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Stories cover abuse, homelessness and family breakdown, as in 'He Almost Took My Son's Life... I Had to Do This', so emotionally heavy content is common.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube52k1.1k2

Benchmark score: 15 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 4 days ago.

THE MAKANDA FOUNDATION: A Community of Hope and Prosperity Identify | Enlighten | Empower The Makanda Foundation is dedicated to nurturing potential and fostering resilience. Inspired by the founder’s transformative journey, the Foundation turns personal adversity into lasting community impact, championing education, food security, economic empowerment, disability inclusion, and environmental stewardship. Registered under the Societies Act, Certificate No: SOCR-QPTV3Q0 🌐 www.makandafoundation.org Support Our Work 📲 M-Pesa Paybill: 400 200. Account Number: 661 096 📞 Direct M-Pesa Number: 0
The Makanda Foundation's own profile description on YouTube

Are you The Makanda Foundation? Claim or remove this profile.

About The Makanda Foundation

The Makanda Foundation is a Kenyan charity channel that publishes emotional documentary-style stories about people facing hardship, including families, children and individuals in need. Videos are typically long-form, run 8 to 20 minutes, and appear about three times a month. Each description carries donation details for the foundation, and follow-up videos track how featured people are doing.

The audience is estimated, not measured, to be mostly English-speaking viewers in Kenya, with smaller shares in Uganda and abroad. Viewers appear to be adults who respond to social causes and want to know how to help. Median views sit around 1,100 per video, with occasional spikes above 16,000.

Brands with a social-impact message, particularly nonprofits and East African consumer companies, are the natural fit. The rate is estimated at $20 to $35 per 1,000 median views, which sits in a similar range to paid-ad CPM of $10 to $30 but is delivered as trusted editorial content.

Written from The Makanda Foundation's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Makanda Foundation can edit or remove this page at any time.

Questions about The

How much does The Makanda Foundation charge for a sponsored video?

Based on its median of roughly 1,100 views and long-form format, a sponsored integration is estimated at about $20 to $40 per video. Exact rates are set by the creator and should be confirmed directly.

What does The Makanda Foundation post about on YouTube?

The channel posts emotional documentary-style stories about people in hardship, including family breakdown, homelessness and children in need. It also posts follow-up updates on people featured in earlier videos.

How do I contact The Makanda Foundation for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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