The Much Much
The Much Much (@themuchmuch) is a India-based media channel making short and long-form social commentary on gender roles, patriarchy, and culture. It has about 27,800 subscribers and a median of roughly 20,600 views per video, uploading around one video a week. Sponsored integrations are estimated at $400 to $700 per video.
Socially aware Indian audience reached through gender-equality commentary
- Median of about 20,600 views per video, with top videos reaching 70,000 to 845,000
- Around 50 uploads in the last 365 days, roughly one per week
- Estimated integration rate of $400 to $700 per video, versus $10 to $30 CPM for paid ads
Brand fit report
Content
- Formats
- vertical shorts with on-screen text, talking-head commentary, short documentary-style explainers
- Tone
- provocative, earnest
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content addresses dowry deaths and domestic abuse, e.g. 'A woman dies amidst dowry allegations', which is heavy subject matter but not graphic.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 28k | 21k | 9 |
Benchmark score: 65 / 100
Public rule, same for everyone. How it works.
Recent videos
▶“Anger isn’t ladylike.” Why must women be polite about being · 1.7k views
▶Andrew Tate sold toxic masculinity with a Bugatti that wasn’ · 10k views
▶Women athletes deserve better than Sydney Sweeney’s ad #Femi · 71k viewsLast three uploads, latest 27 days ago.
Stories for a socially aware, culturally curious global generation Originals • films • campaigns • creative labs • live 📥 partnerships@muchmuchmedia.com
About The Much Much
The Much Much is a media channel from India that makes short videos and campaigns on gender roles, patriarchy, marriage, and masculinity. Most uploads run under two minutes and combine on-screen text with commentary. The channel's name and handles point to Much Much Media, a company that also produces original films and creative labs; the dossier does not include website pages to confirm further details.
The audience is estimated to be mostly Indian, English-speaking, and skewing toward ages 18 to 34, with a higher share of women. These figures are estimates from the content and comments context, not measured data. Viewer engagement is strongest on videos about family and marriage norms.
Brands focused on social causes or youth-oriented personal products may find this channel a fit. The estimated rate is $400 to $700 per video, which equals roughly $20 to $35 CPM, compared with $10 to $30 for paid ads.
Written from The Much Much's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Much Much can edit or remove this page at any time.
Questions about The
How much does The Much Much charge for a sponsored video?
The estimated rate is $400 to $700 per video, based on a median of about 20,600 views on long-form uploads at $20 to $35 per 1,000 views. Final pricing depends on format and deliverables. Contact details unlock on Starbooked for $0.80.
What does The Much Much post about on YouTube?
The channel posts short videos on gender equality, patriarchy, Indian marriage, dowry, and masculinity. Most videos are under two minutes and use on-screen text with commentary. The company also produces films and campaigns.
How do I contact The Much Much for a brand deal?
The channel lists partnerships@muchmuchmedia.com in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.