Nordstrom Rack
Nordstrom Rack (@thenordstromrack), a US off-price fashion retailer's channel, posts about 50 short vertical videos a year, mostly under 20 seconds. The channel has about 24,900 subscribers and a median of roughly 3,100 views per video. Sponsored integration rates are estimated at $150 to $250 per video, based on Shorts view counts.
Retail brand channel with steady holiday sale reach in the US
- About 24,900 subscribers and a median of roughly 3,100 views per Short
- Around 50 uploads in the past year, all vertical clips
- Top holiday clips reached over 18 million views, showing peak-season spikes
Brand fit report
Content
- Formats
- short promotional sale clips, brand deal roundups, seasonal collection teasers
- Tone
- promotional, upbeat
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 35 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- apparel, footwear, outerwear, gifts
- Affiliate links
- No
The channel is the retailer's own brand account, so its promotional videos are first-party advertising rather than sponsored creator content.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions are retail promotions for apparel and footwear with no flagged themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Credit Cardmembers Save 5% on Every Purchase · 56 views
▶Extra 5% Off for Credit Cardmembers · 1.4M views
▶Credit Cardmembers Save 5% on Every Purchase · 47 viewsLast three uploads, latest 9 days ago.
Save up to 70% on your favorite brands, the best looks, the latest styles and the hottest trends. In store, on our app or online at nordstromrack.com. Shop The Rack online: https://www.nordstromrack.com Download our app: https://www.nordstromrack.com/promo/N... Connect with us: Facebook: https://www.facebook.com/NordstromRack Twitter: https://twitter.com/nordstromrack Instagram: http://instagram.com/nordstromrack Pinterest: http://www.pinterest.com/nordstromrack
About Nordstrom Rack
Nordstrom Rack's YouTube channel, @thenordstromrack, is the official account of the US off-price fashion retailer. It posts short vertical videos, around 50 in the past year, mostly under 20 seconds, promoting sales, credit card discounts, and seasonal collections from brands like UGG, Hunter, and Sam Edelman.
The channel has about 24,900 subscribers and a median of roughly 3,100 views per video, with occasional spikes into the millions during holiday campaigns. Viewers are likely US shoppers, leaning toward women aged 25 to 44, though this is an estimate from content type rather than measured data.
As a retailer's own account, it does not accept outside sponsorships. Brands wanting similar reach should estimate costs at $20 to $35 CPM for long-form, or $4 to $8 CPM for Shorts-heavy channels, compared with typical paid ad CPMs of $10 to $30.
Written from Nordstrom Rack's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Nordstrom Rack can edit or remove this page at any time.
Questions about Nordstrom
How much does Nordstrom Rack charge for a sponsored video?
Nordstrom Rack's channel is the retailer's own brand account and does not run creator sponsorships. Based on Shorts-heavy view counts, a comparable integration from an independent creator would be estimated at $150 to $250 per video.
What does Nordstrom Rack post about on YouTube?
The channel posts short promotional videos about off-price fashion, shoes, outerwear, and gifts. Clips highlight holiday sales, Nordy Club credit card discounts, and seasonal collections from brands including UGG, Hunter, and Sam Edelman.
How do I contact Nordstrom Rack for a brand deal?
Contact details unlock on Starbooked for $0.80. Because this is the retailer's own brand channel rather than an independent creator, sponsorship bookings are unlikely; boosted creators can be booked through Starbooked instead.
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