Starbooked

The Nurse Erica (@thenurseerica9094) is a US-based nurse advocate who publishes long-form commentary on healthcare administration, workplace conditions and nurse safety. Her channel has about 4,900 subscribers and 755 videos, with a median of roughly 540 views per video. She uploads about once a week, and the rate is $150 to $250 per sponsored video.

Why brands book The

Reach engaged US nurses through a trusted healthcare-workforce voice

  • Channel has about 4,900 subscribers and 866,000 lifetime views across 755 videos.
  • Recent upload pace of 19 videos in 90 days keeps sponsor placements frequent.
  • Best top video in the last 30 reached 3,089 views, showing demand for labor-related topics.
Best forhealthcare recruitingnursing continuing educationnurse-focused products
Watch forMedian views are low and the content is adversarial, so brand-safety fit is narrow.

Brand fit report

Content

Topics, IAB taxonomy
Health60%
News25%
Society15%
Formats
talking head commentary, news roundup, podcast clip
Tone
advocacy, serious
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 3 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 30 comments
Engagement6.3%
Likes and comments per view on recent videos
Audience asks aboutwhat is happening at a specific hospital or strikehow staffing and scheduling policies affect nurseshow to protect nurses from workplace violence
Age
10%18-24
35%25-34
30%35-44
25%45+
Gender
70%women
30%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
personal merchandise (own Etsy shop), health insurance consultations (own referral link)
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the descriptions link to the creator's own Etsy shop and a free insurance consultation booking page.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Titles cover violent incidents, such as 'Surgeon choked nurse over medication delay' and 'Group home resident sliced caregiver's throat open!', and labor disputes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.9k53719

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50
Activity Uploads in the last 90 days19 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 3 days ago.

Activist, disruptor and nurse advocate. I'm The Nurse Erica on social media (over 1 million followers across social media). I reveal the corruption of healthcare administration and what goes on behind the curtain. I’m in a unique position in which I can share both the nurse's perspective and management's perspective. I do all the research so you don’t have to. Until now I've only scratched the surface. With this platform we will dive deep into all of it. Like & subscribe! Host of the Nurses Uncorked Podcast. Follow, rate and download: https://youtube.com/@nursesuncorked?si=JD26W4WXqdlcD0Y4 n
The Nurse Erica's own profile description on YouTube

Are you The Nurse Erica? Claim or remove this profile.

About The Nurse Erica

The Nurse Erica is the YouTube channel of a US nurse who covers healthcare administration, workplace conditions and violence against healthcare workers. The channel posts short commentary and news-style videos, often several times a month, usually built on reported incidents and labor disputes. Her website describes her as a nurse advocate and host of the Nurses Uncorked Podcast, and her Etsy shop sells products that support anti-violence efforts for healthcare workers.

The audience is estimated to be mostly US nurses and healthcare workers, with a majority of women in the estimated mix. Median views run around 540 per video, so reach is modest but the viewers are likely to be closely tied to the subject. Sponsorships have not been seen so far, so sponsored integrations would be a new format for the channel.

A sponsored video typically costs $150 to $250, which works out to roughly $280 to $460 CPM on median views and well above the $10 typical for paid ads. Brands recruiting nurses or selling nurse-focused products may find this audience well suited, especially if they accept an advocacy-first editorial tone.

Written from The Nurse Erica's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Nurse Erica can edit or remove this page at any time.

Questions about The

How much does The Nurse Erica charge for a sponsored video?

A sponsored integration is estimated at $150 to $250 per video. This is based on median views of about 540 and the Starbooked rate rule, which applies a floor of $150 for low-view long-form channels. Exact pricing should be confirmed directly with the creator.

What does The Nurse Erica post about on YouTube?

The channel covers nurse advocacy, healthcare administration, staffing and scheduling disputes, labor strikes and violence against healthcare workers. Most videos are 1 to 3 minutes and draw on news reports and listener submissions for the Nurses Uncorked Podcast.

How do I contact The Nurse Erica for a brand deal?

Contact details unlock on Starbooked for $0.80. The creator's website lists a business email, and boosted creators can be booked through Starbooked directly.