The Paw Project official (@thepawproject) is a US-based advocacy channel that makes videos against feline declawing, a campaign group rather than a typical creator. It has about 2,440 subscribers and a median of roughly 650 views per video, posting irregularly with no uploads in the past year. Sponsored integrations are not expected; the channel's own work is advocacy. Brand deal rate estimate: about $150 to $250 per video.
Reach an engaged animal welfare audience focused on feline health
- Median of about 650 views per video, with a top video above 350,000 views
- Roughly 2,440 subscribers, with a strong like rate of about 2.3 percent
- Core videos are short and advocacy-focused, suited to cat care messaging
Brand fit report
Content
- Formats
- advocacy trailers, short explainer clips, interview clips
- Tone
- serious, earnest
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Some clips show the physical effects of declawing on injured cats, and the 'Till it Happens to You' video deals with pain and betrayal; the 'Howard Stern' clip carries strong language in its title.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶AMERICAN CATS MOVIE TRAILER · 2.4k views
▶The Paw Project 2013 Official Trailer HD · 306 views
▶Coco, after paw reconstruction surgery by Paw Project-Texas · 257 viewsLast three uploads, latest 1055 days ago.
The Paw Project's mission is to educate the public about the painful and crippling effects of cat declawing, and to promote animal welfare by ending the practice of declaw surgery (which is actually amputation of the claws and portions of the toes). In the US, 6 of 10 pet owners consider their pets to be family members. 36 million households have a cat in the home. Approximately 25% of these cats are declawed. With your help, we've made declawing illegal in 8 California cities: Los Angeles, San Francisco, Berkeley, West Hollywood, Burbank, Santa Monica, Beverly Hills and Culver City. It w
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About The Paw Project official
The Paw Project official (@thepawproject) is an advocacy channel campaigning against feline declawing. It posts short trailers, explainers and interview clips, mostly from the group's own work, with little recent activity. Its audience is estimated to be older, mostly US-based adults with an interest in animal welfare and cat health; these are estimates, not platform data.
According to the Starbooked profile, the channel has roughly 2,440 subscribers and a median of about 650 views per video. The Paw Project's website describes its work on declawing legislation and paw repair. Brand deal rate is estimated at $150 to $250 per video, which is roughly $20 to $35 CPM on median views, compared with $10 to $30 CPM typical for paid ads.
This channel suits cat health, enrichment and welfare-aligned brands whose messaging fits an advocacy context, rather than general consumer campaigns.
Written from The Paw Project official's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Paw Project official can edit or remove this page at any time.
Questions about The
How much does The Paw Project official charge for a sponsored video?
Based on its median views, the estimated rate is about $150 to $250 per video, roughly $20 to $35 CPM. The channel shows no sponsorship history, so rates are estimates. Contact details unlock on Starbooked for $0.80.
What does The Paw Project official post about on YouTube?
The channel posts short advocacy content about feline declawing, including trailers, explainer clips, and interviews with veterinarians and legislators. Most videos focus on animal welfare, cat health and the legal campaign against declawing.
How do I contact The Paw Project official for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel has no boosted listing, so it cannot be booked directly through Starbooked at this time.
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