Starbooked

Ernie Glam (@thepeeew) is a New York City-based nightlife and talk-show creator who posts club coverage, party visits and book chats on YouTube. The channel has about 14,600 subscribers and a median of 774 views per video, with roughly two uploads a month. Sponsored integration rate: $150 to $250 per video.

Why brands book Peeew!

Engaged New York nightlife audience for brands in music, fashion and books

  • Median of 774 views per video, with a top video reaching 4,863 views on the Fashion song
  • Engagement rate of 9.4 percent, with a like rate of 6.9 percent across recent uploads
  • Two uploads in the last 90 days, a steady but modest publishing pace
Best fornightlife and beverage brandsindependent music and book launchesfashion and beauty trials in club settings
Watch forSmall audience with low absolute views; rate suits niche campaigns rather than broad reach.

Brand fit report

Content

Topics, IAB taxonomy
Music40%
Nightlife and Entertainment35%
Books and Literature15%
Fashion10%
Formats
vlog-style party coverage, interview and book chat, music video
Tone
candid, playful
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
2 to 5 minutes, with occasional longer book chats

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement9.4%
Likes and comments per view on recent videos
Audience asks aboutwhich New York clubs and parties are worth attendingthe history of the club kid scene and Michael Aligwhere to find the music and books featured in videos
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
40%women
60%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇩🇪 Germany5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencelow
Politicslow

Party and nightclub coverage with adult-oriented venues such as the Madam and fetish-weekend videos, though no explicit content is described in the titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube15k7742
Instagram–––

Benchmark score: 12 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 78 days ago.

The Pee-ew was a stinky comedy talk show satire starring Michael Alig and Ernie Glam. It was basically what we discussed in the morning for breakfast. On Dec. 25, 2020, Michael died and Ernie decided to continue posting nightlife videos on the channel in Michael's memory. Find out more about Ernie Glam and Project X Magazine at http://projectxarchive.com Follow Ernie Glam on Twitter: @ErnieGlam Follow Ernie Glam on Facebook at https://www.facebook.com/ernieglam Follow Ernie Glam on Instagram at https://instagram.com/attentionshifter/ Producers Michael Alig Ernie Glam Scott McEwen
Peeew!'s own profile description on YouTube

Are you Peeew!? Claim or remove this profile.

About Peeew!

Peeew! is a YouTube channel run by Ernie Glam, a New York City nightlife personality who also worked as an advertising and marketing representative and writer on Project X Magazine from late 1990 to January 1996, according to the creator's website (projectxarchive.com). The channel posts party visits, book chats and original music videos, usually two to five minutes long, filmed informally with the creator on camera. Uploads arrive about twice a month, and the channel has around 14,600 subscribers and 3.7 million lifetime views.

The audience is likely an English-speaking group interested in New York club culture, music and LGBTQ+ nightlife, mostly in the United States. These viewer figures are estimates from the channel's topics and comments and are not measured data. Recent videos average under 1,000 views, so reach per post is limited.

The channel suits brands in music, fashion, books and nightlife who want a niche, engaged audience. At a rate of $150 to $250 per video, the cost is about $20 to $35 CPM at the median view count, which compares with $10 to $30 CPM typical for paid ads.

Written from Peeew!'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Peeew! can edit or remove this page at any time.

Questions about Peeew!

How much does Ernie Glam charge for a sponsored video?

Ernie Glam's rate for a sponsored integration on Peeew! is estimated at $150 to $250 per video, based on a median of 774 views per long-form video. The rate is computed from the channel's metrics, not a published price list. Contact details unlock on Starbooked for $0.80.

What does Ernie Glam post about on YouTube?

Ernie Glam posts nightlife coverage from New York and abroad, including party visits, book chats about club culture and original music videos. Topics include On Top, Madam, Honcho and fetish-weekend events. Videos are typically two to five minutes long.

How do I contact Ernie Glam for a brand deal?

Contact details for Ernie Glam unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether the channel is boosted before reaching out.

Similar creators

YouTube and other creators in nightlife, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
Music Insider@music.insider · PL
polish musicmusic interviews1.4k620$150–25069
host clubnightlife1.8k1.7k$150–25064
RAPSHOTY@rapshoty · PL
polish rapmusic interviews35k16k$310–55057
MTA Live@mta-live · US
public transitgovernment meetings4.9k1k$150–25057
Fortissimo@fortissimoyt
classical musicmusic interviews2.1k1.5k$150–25055
Alexousky@alexousky · FR
guitarguitar gear reviews2k891$150–25053