The Product Folks
The Product Folks (@theproductfolks) is a volunteer-run product management community channel based in India, posting short AI and product leadership clips plus long-form webinars and podcasts. It has about 53,000 subscribers and a median of roughly 1,100 views per video. Uploads are sporadic, about 12 in the past year. Sponsored integrations would run about $150 to $250 per video, reflecting the low Shorts-heavy view counts.
Reach working product managers and founders with AI-focused clips and interviews
- About 53,000 subscribers and roughly 1,100 median views per video
- Podcast and webinar episodes reach up to 1,700 views with long watch times
- Existing analytics-software tie-in with Mixpanel shows precedent for B2B tool integrations
Brand fit report
Content
- Formats
- short vertical clips, long-form podcast interviews, recorded webinars
- Tone
- informative, candid
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 90 seconds for clips, 40 to 90 minutes for episodes
Audience
Commercial
- Brands seen
- Mixpanel
- Categories promoted
- product analytics software
- Affiliate links
- No
The recent video 'PM framework that actually works?' and multiple clips carry #mixpanel and #tpf tags, and 'Mixpanel CEO explains what truly defines a world-class product leader' is a featured podcast episode; no explicit sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is professional product and AI discussion with no flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 53k | 1.1k | 0 |
Benchmark score: 13 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Think of AI as an intern or an employee · 1.3k views
▶Everybody thinks AI is ready, but it’s not yet! · 1.4k views
▶AI will replace 70-80% of human work in 10 years · 1.1k viewsLast three uploads, latest 162 days ago.
The Product Folks is a volunteer-driven community of product managers and enthusiasts who are passionate about the latest trends and learning more about this innovative field. We're just getting started and aim to help the PM community grow together. Drop us a line on team@theproductfolks.com in case we can help with anything! Cheers :)
About The Product Folks
The Product Folks is a volunteer-driven community channel focused on product management, with its main handle @theproductfolks. The channel posts short vertical clips on AI, startup strategy and product leadership, along with longer podcast interviews and recorded webinars with founders and engineers. According to its channel description, it is based in India.
Viewers are most likely working or aspiring product managers, founders and early-career tech professionals, mainly in India, the United States and the United Kingdom. These audience figures are estimates based on the content and are not platform-verified. Typical per-video views are around 1,100, and the channel has about 53,000 subscribers.
Brands looking to reach product audiences can consider a sponsored integration at roughly $150 to $250 per video, or $20 to $35 CPM equivalent on longer uploads, compared with $10 to $30 CPM typical for paid ads. Teams selling product analytics, AI developer tools or hiring for product roles should book it.
Written from The Product Folks's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Product Folks can edit or remove this page at any time.
Questions about The
How much does The Product Folks charge for a sponsored video?
A sponsored integration on The Product Folks typically costs about $150 to $250 per video, based on its median of roughly 1,100 views and a short-form-heavy upload mix. Rates are estimates, and the creator's current pricing should be confirmed directly.
What does The Product Folks post about on YouTube?
The Product Folks posts short clips on AI for product teams, startup leadership and SaaS strategy, plus longer podcast episodes and webinars with founders and product leaders. Content is aimed at product managers and early-career tech professionals.
How do I contact The Product Folks for a brand deal?
The channel lists team@theproductfolks.com for business inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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