ETHICAL LUXURY | The Purist
Natalie Milakara (@thepurist), a Toronto-based creator in Canada, makes ethical luxury, slow fashion and clean beauty content for The Purist channel with about 1,800 subscribers and a median of 672 views per video. Uploads have paused for over a year, and the rate range is $150 to $250 per video.
Ethical luxury audience with high engagement on short fashion clips
- Median of 672 views per video across 76 uploads, with a 90th percentile near 11,245 views
- Engagement rate of 1.96 percent, with 68 percent of uploads as Shorts
- Affiliate links and discount codes already in use for jewelry and skincare brands
Brand fit report
Content
- Formats
- short-form vertical outfit videos, minimalist packing and haul vlogs, sustainability tip clips
- Tone
- thoughtful, earnest
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- Ana LuisaActivist SkincareLinjer
- Categories promoted
- jewelry, skincare, fashion accessories
- Affiliate links
- Yes
The 'I Changed My Outlook in 1 Year' video description promotes Ana Luisa with a discount offer and an affiliate-style shop link.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers fashion, beauty and sustainability with no profanity or sensitive material flagged in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 47 / 100
Public rule, same for everyone. How it works.
Recent videos
▶I discovered the steps to live ~ a Charming and Authentic Li · 183 views
▶2024 Thoughtful Gift Guide, From Budget to Mid-Price: Beauty · 125 views
▶Extreme Minimalist Carry-On Only Pack With Me ~ Like a Pro # · 13k viewsLast three uploads, latest 625 days ago.
ARE YOU AN ETHICAL LUXURY ENTHUSIAST? Helping you curate your own conscious wardrobe, buying habits, and mindful lifestyle. WWW https://thepurist.life INSTAGRAM https://www.instagram.com/the_purist_
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About ETHICAL LUXURY | The Purist
Natalie Milakara runs The Purist, a YouTube channel focused on ethical luxury fashion, cruelty-free beauty and sustainable living, based in Toronto. Most of her output is short vertical video with outfit styling, capsule wardrobe ideas, and zero-waste tips, alongside a smaller set of longer gift guides and product reviews.
The channel has about 1,800 subscribers and a median of 672 views per video. Based on comments and video themes, the audience is estimated to skew female and aged 25 to 34, with most viewers in Canada and the United States. These figures are estimates and not verified by the platform.
The channel has promoted jewelry and fashion brands with discount codes and affiliate links, and the creator's website also lists shop picks. Uploads have paused for more than a year. A sponsored integration is estimated at $150 to $250 per video, which compares with paid ad CPMs of $10 to $30, so brands should weigh that gap against the narrower niche reach. It suits small ethical fashion and clean beauty labels that want targeted exposure.
Written from ETHICAL LUXURY | The Purist's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ETHICAL LUXURY | The Purist can edit or remove this page at any time.
Questions about ETHICAL
How much does Natalie Milakara charge for a sponsored video?
Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video. Rates are set by the creator and may differ, so confirm the final price directly before committing to a campaign.
What does Natalie Milakara post about on YouTube?
Natalie Milakara posts about ethical luxury fashion, capsule wardrobes, cruelty-free beauty and zero-waste living. Most videos are short outfit or tip clips, with occasional longer gift guides and skincare reviews.
How do I contact Natalie Milakara for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking options before reaching out.
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