The Rust (@therust100), an indie pop band from Japan with roughly 2,300 subscribers and 332 median views per video, posts mostly Shorts of city pop, lo-fi and dream pop tracks, cover songs and remixes, about 15 uploads per quarter. Rates sit near $150 to $250 per video, and its distinctive detail is a long run of Shorts built around the 2026 album Seasons.
Japanese city pop Shorts with steady, low-cost reach for music-adjacent brands
- Median of 332 views per video across the last 30 uploads, with a 90th percentile near 1,236
- About 90% of uploads are Shorts, so the channel suits quick, music-led placements
- Roughly 15 uploads in 90 days keeps the channel active for a multi-week campaign
Brand fit report
Content
- Formats
- YouTube Shorts music clips, short cover performances, full-length music videos
- Tone
- nostalgic, mellow
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions are music promotion with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 33 / 100
Public rule, same for everyone. How it works.
Recent videos
▶禁じられた色彩 / Ryuichi Sakamoto & David Sylvian cover #cover #歌って · 250 views
▶何気ない毎日が少し愛おしくなる曲 #シティポップ #lofi #citypop #チルポップ · 1.2k views
▶それは魔法でした #reona #cover #歌ってみた #弾き語り · 378 viewsLast three uploads, latest today.
■The Rust■ポストシティポップ×渋谷系シティポップ■ ■The Rust×A■ポストクラシカル■ 【ニュース】シティポップtune『気まぐれな Beat』リリース！ 【ニュース】『テレポーテーション注意報 AFAMoo Remix』を8/29にリリース！ 【ニュース】2ndアルバム『Seasons』を4/3にリリース！ 【ニュース】『ゆびさきのアルペジオ』を、ミスタースウェーデンこと、#カジヒデキ さんがリミックスしてくれました！YouTube上でリリース！！アニメーションMV化も！ 【ニュース】2年半ぶりのEP『Don't stop music』を配信リリースしました！同時に、表題曲のリリックビデオをふじたりあんのアートワークでリリース！！ 【ニュース】アニメーションMV『Your World remix』リリース！DJ/トラックメイカー HYLEによるリミックスです！！ 【ニュース】全国音楽情報TV「MUSIC B.B.」にてMVオンエア！ 【ニュース】新曲MV『SKY』でアンドロイドガールSAORIとコラボしました！ 【ニュース】デビューCD『Forget-Me-Not』、タワーレコードやdisk unionなど、全国CDショップで好評発売中！USENランキング16位に！！ The Rust is an indie pop band from J
Are you The Rust Official【星空Label】? Claim or remove this profile.
About The Rust Official【星空Label】
The Rust is a Japanese indie pop band that posts mostly YouTube Shorts featuring city pop, shibuya-kei style tracks, lo-fi arrangements, cover songs and remixes. Content is music-first and nearly all in Japanese, with the band promoting its album Seasons and related releases. Most views come from Japan.
The channel has about 2,300 subscribers, and its 30 most recent videos have a median of 332 views each, with uploads roughly every week or two. Audience estimates are approximate and based on content and language, not verified analytics. Sponsorship activity is not visible in the recent uploads.
The channel fits music labels, audio gear makers and Japan-focused lifestyle brands looking for a low-cost, music-led placement. At $150 to $250 per video, the rate works out to a CPM of roughly $20 to $35 per 1,000 views on long-form equivalents, which is above the $10 typical for paid ads, so this is best for taste-led rather than volume-led buys.
Written from The Rust Official【星空Label】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Rust Official【星空Label】 can edit or remove this page at any time.
Questions about The
How much does The Rust charge for a sponsored video?
Based on its median of 332 views and mostly Shorts content, The Rust's sponsored integration rate is roughly $150 to $250 per video. Rates are estimates from the channel's view data and should be confirmed directly with the band.
What does The Rust post about on YouTube?
The Rust posts mostly Japanese YouTube Shorts featuring city pop, lo-fi and dream pop tracks, along with cover songs and remixes. Its recent content promotes the album Seasons and related singles.
How do I contact The Rust for a brand deal?
Contact details unlock on Starbooked for $0.80. The Rust's official website is therustofficial.com, and boosted creators can be booked through Starbooked.
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