The Sardine News by Sean Lange
The Sardine News by Sean Lange (@thesardinenews) is a South African channel based in ZA that covers sardine runs, fishing conditions, and ocean reports along the KwaZulu-Natal and Eastern Cape coasts. With about 5,700 subscribers and a median of roughly 1,100 views per video, it posts several times a week during the season. Sponsored integrations are quoted at $150 to $250 per video.
Reach South African anglers during the sardine run with a loyal regional audience
- Median of 1,107 views per video across the last 30 uploads, with a 90-day pace of 40 videos
- Top-performing feature reached 9,776 views, showing demand for lodge and charter content
- Sponsored rate of $150 to $250 per video, a CPM of $20 to $35 per 1,000 views versus $10 to $30 for paid ads
Brand fit report
Content
- Formats
- short beach and ocean condition reports, long-form interviews and lodge visits, charter fishing trip videos
- Tone
- practical, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for reports, 5 to 15 minutes for features
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fishing gear, charter and lodge accommodation
- Affiliate links
- Yes
Recent videos feature Seevarkie Charters, Sasta Hill Lodge and Destiny Cottage, and the Mydo baitswimmer product is promoted in the 6 October 2026 video with an order contact, but no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Fishing content includes landing and filleting fish, and a 2026 video on sardine die-offs discusses environmental causes, with no profanity or adult material seen in the titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 5.7k | 1.1k | 40 |
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Cwili, Kei Mouth...report on fishing and ocean conditions #e · 930 views
▶Durban to Morgan's Bay Conditions Roundup for Today 12 Octob · 241 views
▶Year End Party on the River with Umzimkulu Adrenalin R375pp · 158 viewsLast three uploads, latest 6 days ago.
Neva miss a single sard! This is where you come to find out the truth about the sardines this Sardine Run each season. The Sardine News is an ever-growing fun and informative channel of news, how-to, travel advice, stories and articles, and relevant environmental content. For travellers. Ocean lovers. Conservationists. From all over Southern Africa and beyond. Look out for our special LATE Editions. Featuring: The Bear, Roda Reel, The Professor, Sardine Spies, Mannie Jorreiro, Adam Kamdar The Sardine News is also a neat and fun online digital marketing and advertising agency. Powered by
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About The Sardine News by Sean Lange
The Sardine News by Sean Lange posts short ocean and beach condition reports, charter trip videos and longer features about sardine runs and fishing along the KwaZulu-Natal and Eastern Cape coasts. The channel publishes frequently, with 40 uploads in the last 90 days, and most reports run under a minute. Its content is practical, aimed at anglers and travellers planning trips on the South African coast.
According to channel data, the audience is likely to be mostly South African and male, with a concentration in the 25 to 44 age range. These demographics are estimates only, with low confidence, because the dossier has no comment or audience data. Viewers are typically anglers and coastal visitors looking for current conditions and where to book trips.
Sponsored integrations are quoted at $150 to $250 per video, a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Brands that sell fishing gear, charters or coastal accommodation in Southern Africa should consider booking this channel.
Written from The Sardine News by Sean Lange's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Sardine News by Sean Lange can edit or remove this page at any time.
Questions about The
How much does Sean Lange charge for a sponsored video?
The Sardine News by Sean Lange is quoted at $150 to $250 per sponsored video. The rate is based on the channel's median of about 1,100 views per video, at $20 to $35 per 1,000 median views. Final pricing may vary by format and season.
What does The Sardine News by Sean Lange post about on YouTube?
The channel posts beach and ocean condition reports, sardine run updates, charter fishing trips and lodge features along the South African coast. It also covers environmental news, such as recent sardine die-offs. Most videos are short, with some longer features.
How do I contact The Sardine News by Sean Lange for a brand deal?
Contact details for The Sardine News are unlocked on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
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