Starbooked

thetheotherguys

@thetheotherguys · GB · EN

The Other Guys (@thetheotherguys) is an all-male a cappella ensemble from St Andrews, Scotland, UK, posting music videos, parodies and tour diaries on YouTube. The channel has about 4.9 thousand subscribers and a median of roughly 7 thousand views per video. Uploads have stopped since 2018, so pace is zero. Estimated rate is not applicable due to inactivity.

Why brands book thetheotherguys

Scottish all-male a cappella group with a 2012 Christmas single reaching 203 thousand views

  • Median of about 7 thousand views per video across 24 uploads
  • Top video, 'Royal Romance', reached over 1 million views
  • Channel has been inactive since 2018, so reach is historical
Best formusic or event promotioncharity and seasonal campaigns
Watch forNo uploads since 2018, so current audience engagement is unverified.

Brand fit report

Content

Topics, IAB taxonomy
Music80%
Travel10%
Humor10%
Formats
music video, parody video, tour vlog
Tone
playful, polished
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
3 to 5 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 24 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow to buy the singles and albumswhere the group is touringhow to book the group for events
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States25%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions are music, parody and tour content, including the 'Fairytale of New York' and 'Royal Romance' videos, with no concerning material flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.9k7.3k0

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 2867 days ago.

Scotland's Premier All-Mall A Cappella Ensemble info@otherguys.co.uk
thetheotherguys's own profile description on YouTube

Are you thetheotherguys? Claim or remove this profile.

About thetheotherguys

The Other Guys is a Scottish all-male a cappella ensemble based in St Andrews, posting music videos, parodies, charity singles and tour diaries on YouTube. Their channel holds 24 videos and roughly 2.3 million total views, with a median of about 7 thousand views per video. Their most-watched work includes the 'Royal Romance' wedding parody and the 'Fairytale of New York' cover.

The audience is estimated, not measured, to be mostly UK-based adults who enjoy vocal music and comedic parody. The channel has not published since 2018, so it works best as a source of historical reach and proof of past campaigns. No sponsored content is visible in the dataset.

Brands seeking a music-driven or seasonal integration could consider the group, but the estimated rate of $20 to $35 CPM is a rule-based figure and not a current quote. Compared with paid ads at $10 to $30 CPM, it is a higher-cost option that depends on the group still being active.

Written from thetheotherguys's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. thetheotherguys can edit or remove this page at any time.

Questions about thetheotherguys

How much does The Other Guys charge for a sponsored video?

Rates depend on median views, and the channel's median is about 7 thousand. Under the Starbooked rule this implies roughly $150 to $250 per video, since the minimum applies. The channel has not uploaded since 2018, so confirm current availability before quoting.

What does The Other Guys post about on YouTube?

The channel posts a cappella music videos, comedic parodies of pop and royal news, charity singles and tour vlogs. Most uploads are between three and five minutes long and feature the group performing together.

How do I contact The Other Guys for a brand deal?

The channel lists info@otherguys.co.uk in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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