Starbooked

USO (@theuso), a nonprofit based in the United States, makes short videos about military service members and their families, including USO Military Minute interviews. The channel has about 8,500 subscribers and a median of roughly 126 views per video, posting about six videos a year. Sponsored integrations would cost $150 to $250 per video, since its median views are too low for a higher rate.

Why brands book USO

Reach a patriotic, mission-minded audience around military life

  • About 8,470 subscribers and a median of 126 views per video
  • Six uploads in the past year, with recent Military Minute episodes at 60 to 120 seconds
  • Zero sponsorships in the last 50 videos, so the audience is not sponsor-saturated
Best fornonprofit cause campaignsveteran-focused employer branding
Watch forMedian views are very low, so reach per video will be small relative to the fee.

Brand fit report

Content

Topics, IAB taxonomy
Society70%
Military30%
Formats
short interview clips, event highlights, short explainer videos
Tone
earnest, respectful
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 2 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement2.0%
Likes and comments per view on recent videos
Audience asks abouthow to support military familieswhat deployment life is likehow to volunteer or donate to the USO
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
🇩🇪 Germany10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover military service, Memorial Day and Independence Day with no concerning content; the military subject matter carries some political sensitivity.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.5k1260
X–––
Instagram–––

Benchmark score: 4 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 139 days ago.

__ Since 1941, the USO—a private, nonprofit organization—has supported the people of the U.S. military and their families throughout their time in uniform, from enlistment through deployments and as they transition back to their communities. Powered by generous donors and thousands of dedicated volunteers, the USO operates at more than 250 locations worldwide, providing emotional, logistical and recreational support wherever service takes them. #theUSO LEARN MORE ABOUT THE USO http://www.uso.org FOLLOW US Instagram: http://instagram.com/theuso/ Twitter: http://twitter.com/the_uso Facebo
USO's own profile description on YouTube

Are you USO? Claim or remove this profile.

About USO

USO (@theuso) is the YouTube channel of the United Service Organizations, a private nonprofit that supports U.S. military service members and their families. The channel is run in a straightforward, respectful style, with short interview clips called USO Military Minute in which service members answer questions about deployment, service and family life. Channel size is about 8,470 subscribers, with a median of 126 views per video and roughly six uploads over the past year.

The audience is likely made up of military families, veterans, supporters of the armed forces and people who follow the USO's work, mostly in the United States. These are estimates based on channel content, not verified audience data. The channel carries no sponsorships in its last 50 videos.

Brands focused on causes, veteran hiring or patriotic messaging could book USO for a sponsored video. Based on median views, a fair rate is $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, higher than typical paid ad CPMs of $10 to $30.

Written from USO's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. USO can edit or remove this page at any time.

Questions about USO

How much does USO charge for a sponsored video?

USO's rate would be about $150 to $250 per video, based on a median of 126 views. That works out to a CPM of $20 to $35 per 1,000 views, a range set by Starbooked's rate rule rather than a price the creator has published.

What does USO post about on YouTube?

USO posts short videos about U.S. military service members and their families. Content includes USO Military Minute interview clips, event highlights and explainers about the organization's programs, mostly under two minutes long.

How do I contact USO for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether USO has boosted its profile before reaching out.