Unitarian Universalist Association
Unitarian Universalist Association (@theuua) is the national body of Unitarian Universalism, based in the United States. Its YouTube channel posts worship services, General Assembly sessions, and messages from UUA President Sofía Betancourt. The channel has about 11,800 subscribers and median views near 1,800 per video. Uploads run roughly 13 per year, and sponsored integrations are not offered; a rate is listed for reference at $30 to $60 per video.
A steady faith channel with a loyal, high-engagement audience on mission-driven topics
- Median views near 1,800 per video across 459 uploads
- Top messages reach 4,000 to 10,000 views around General Assembly
- Engagement rate of 1.95% on long-form worship content
Brand fit report
Content
- Formats
- worship service livestream, conference session recording, short president's message
- Tone
- reflective, earnest
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 4 to 10 minutes for messages, 1 to 2.5 hours for sessions
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent messages address the LGBTQ Task Force award and Trans Day of Remembrance, which are social-justice topics rather than brand-unsafe content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 12k | 1.8k | 1 |
Benchmark score: 23 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Ingathering 2026 Greetings from UUA President, the Rev. Dr. · 1.9k views
▶General Session IV General Assembly 2026 · 1.1k views
▶GA 2026 Sunday Service · 5.2k viewsLast three uploads, latest 55 days ago.
Unitarian Universalists are brave, curious and compassionate thinkers and doers. We create spirituality and community beyond boundaries, working for more justice and more love in our own lives and in the world. The Unitarian Universalist Association supports UU congregations and communities in carrying out their vital ministries in the world. Find out more about Unitarian Universalism! Subscribe to our YouTube channel, follow us on Facebook @TheUUA, Instagram @theuuaassociation, and Bluesky @uua.org. There are more than 1,000 congregations in the Unitarian Universalist Association. Find a c
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About Unitarian Universalist Association
The Unitarian Universalist Association's YouTube channel publishes General Assembly sessions, Sunday worship services, and short messages from UUA President Sofía Betancourt. Uploads run around 13 per year, with long recordings from the annual assembly and brief holiday and ingathering greetings in between. Median views sit near 1,800, with peaks above 10,000 on Sunday service streams.
The audience appears to be mostly adult members and prospective members of Unitarian Universalist congregations, largely in the United States. These are estimates based on channel content, not platform analytics. Viewers tend to be older and engaged with faith community life rather than shopping-driven.
At the reference rate of $30 to $60 per video, the cost works out to a CPM of roughly $20 to $35 per 1,000 views, which is higher than the $10 to $30 typical for paid ads. Brands seeking a faith or nonprofit audience with clear values alignment may find this worth considering; most consumer brands will find the reach too narrow.
Written from Unitarian Universalist Association's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Unitarian Universalist Association can edit or remove this page at any time.
Questions about Unitarian
How much does Unitarian Universalist Association charge for a sponsored video?
Sponsored integrations are not offered on this channel, and none were found in recent uploads. A reference rate of $30 to $60 per video is listed for brands that want to explore a fit, based on median views near 1,800 and standard long-form pricing.
What does Unitarian Universalist Association post about on YouTube?
The channel posts General Assembly sessions, Sunday worship services, and short messages from UUA President Sofía Betancourt. Topics include faith community, social justice, and congregational life, with occasional holiday and anniversary greetings.
How do I contact Unitarian Universalist Association for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, though this channel does not currently run sponsored content, so a partnership would likely need to be a mission or event fit.
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