Starbooked

W.A.F.F.L.E (@thewafflelife), a New York City dance collective, posts Litefeet dance battles, subway performances and class clips on its YouTube channel, with about 8,100 subscribers and roughly 1,200 median views per video. Uploads are sporadic, about 14 in the past year. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book WAFFLENYC

Litefeet dance collective with a dedicated NYC street following

  • About 8,100 subscribers and 1.57 million lifetime views on the channel
  • Median view count of about 1,200 per video across the last 30 uploads
  • Long-running battle series, with the 2022 Apocalypse X clip drawing 11,391 views
Best fordance apparel and footwearyouth and community event promotionhip hop culture campaigns
Watch forUpload pace has slowed to 14 videos in the past year and view counts are modest.

Brand fit report

Content

Topics, IAB taxonomy
Performing Arts55%
Hip Hop Music25%
Entertainment20%
Formats
battle videos, street performance clips, dance class clips
Tone
energetic, community-focused
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds to 8 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement3.3%
Likes and comments per view on recent videos
Audience asks abouthow to learn Litefeetwhere the battles and classes take placehow to join the crew or book the group
Age
40%18-24
35%25-34
15%35-44
10%45+
Gender
35%women
65%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Battle titles and descriptions are music and dance focused with no flagged content; the 'Battle for the City' series uses battle-rap-style competition framing.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.1k1.2k0

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers18 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 192 days ago.

W.A.F.F.L.E (We Are Family For Life Entertainment) is a NYC based dance collective and cultural brand specializing in Litefeet (est. 2011). Emerging from NYC subway performance culture, W.A.F.F.L.E has helped elevate Litefeet from underground movement to global stage through high-energy performances, youth engagement, digital content, and strategic brand collaborations. Rooted in community, creativity, and opportunity, W.A.F.F.L.E continues to use dance as a platform for empowerment and cultural impact. Booking & Media Inquiries: wafflelife123@gmail.com 516-459-6201 Instagram & TikTok: @waff
WAFFLENYC's own profile description on YouTube

Are you WAFFLENYC? Claim or remove this profile.

About WAFFLENYC

W.A.F.F.L.E (We Are Family For Life Entertainment), handle @thewafflelife, is a New York City dance collective that has been posting Litefeet content on YouTube since 2012. The channel mixes battle videos from its Battle for the City and Winter Lite series, street performances on subway platforms and in Harlem, and dance class clips. Recent videos are short-form and recorded with low production values.

The channel has about 8,100 subscribers and a median of roughly 1,200 views per video. Audience estimates suggest a young, US-based, hip hop and dance-interested viewership, though these are estimates and not platform-verified demographics. Uploads have slowed, with 14 videos in the past year.

Brands seeking dance culture credibility or access to a street-dance community can book the channel. The estimated rate of $150 to $250 per video works out to a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 typical for paid ads.

Written from WAFFLENYC's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. WAFFLENYC can edit or remove this page at any time.

Questions about WAFFLENYC

How much does W.A.F.F.L.E charge for a sponsored video?

W.A.F.F.L.E's estimated rate is $150 to $250 per sponsored video, based on a median of about 1,200 views per video on long-form uploads. Final pricing depends on deliverables and usage rights.

What does W.A.F.F.L.E post about on YouTube?

W.A.F.F.L.E posts Litefeet dance content, including Battle for the City and Winter Lite battle videos, subway and street performances, and dance class clips. The focus is on New York City dance culture and hip hop.

How do I contact W.A.F.F.L.E for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and agree on terms in one place.