The West Ham Way
The West Ham Way (@thewesthamway) is a British YouTube channel from the United Kingdom covering West Ham United news, team talk and transfer rumours. With about 18,500 subscribers and median views near 5,200, it posts roughly 50 long-form videos a year. Sponsored integration runs about $150 to $250 per video, and the channel is a fit for football and Championship-focused brands.
Loyal West Ham audience with steady weekly news coverage
- Median views near 5,249 per video across 50 uploads in the last 90 days
- Sponsorship already present in 78% of recent videos, so viewers accept ad reads
- Typical cost around $150 to $250 per video, roughly $25 to $35 CPM
Brand fit report
Content
- Formats
- news commentary videos, team news updates, press conference reactions
- Tone
- opinionated, energetic
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- football merchandise, memorabilia, streaming and subscription services
- Affiliate links
- No
Recent video descriptions repeatedly promote Iron Threads with a 10% discount code and The Refund Club, plus Hobbs Memorabilia as a named partner (e.g. 'NUNO & MAVROPANOS AWARDS').
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Coverage is sports-focused; the sharpest titles, such as 'Tunnel Bust Up' about a fight involving players in a tunnel, reference conflict but not graphic violence.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 19k | 5.2k | 50 |
Benchmark score: 69 / 100
Public rule, same for everyone. How it works.
Recent videos
▶🔥 0-1 | IRONS SINK SWANS | Nuno gets it SPOT ON as West Ham · 5.6k views
▶🚨 EARLY TEAM NEWS | West Ham face league leaders Swansea | · 4.3k views
▶🚨 STADIUM CHANGES | London Stadium CEO RESIGNS | Aligns wit · 13k viewsLast three uploads, latest 1 days ago.
The Official YouTube Channel for The West Ham Way Hosted by Mark Carlaw (@markcarlaw on X) Contact for all enquiries & commercial matters: thewesthamway@connexos.co.uk www.thewesthamway.com
About The West Ham Way
The West Ham Way is a United Kingdom YouTube channel run by a presenter who posts West Ham United news, transfer updates and match reactions. The channel publishes around 50 long-form videos a year, typically 8 to 12 minutes, with median views near 5,200 and about 18,500 subscribers.
The audience is likely made up mostly of West Ham supporters in the United Kingdom, skewing male and aged 25 and over, though these figures are estimates. Viewers come for opinion-led takes on team selection, the club's ownership and the Championship table.
Brands that sell football merchandise, memorabilia or sports subscriptions may find a loyal niche here. Sponsored integrations are priced at roughly $150 to $250 per video, which works out to about $25 to $35 CPM, above the $10 to $30 typical for paid ads.
Written from The West Ham Way's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The West Ham Way can edit or remove this page at any time.
Questions about The
How much does The West Ham Way charge for a sponsored video?
The West Ham Way typically charges between $150 and $250 per sponsored video, based on a median of about 5,249 views. That works out to roughly $25 to $35 per thousand views, which is higher than the $10 to $30 CPM typical for paid ads.
What does The West Ham Way post about on YouTube?
The channel posts West Ham United news, team selection previews, press conference reactions, transfer and ownership updates, and Championship commentary. Videos run about 8 to 12 minutes and are presented on camera.
How do I contact The West Ham Way for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.