Starbooked

Thinking Basketball

Hosted by Ben Taylor, Cody Houdek

Thinking Basketball, hosted by Ben Taylor with co-host Cody Houdek, covers NBA analysis, basketball history, coaching theory and GOAT debates with journalists and former players as guests. The show has 387 episodes, released roughly every 6.8 days, with a median length of about 75 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of $90 to $620 per mid-roll read.

Why brands sponsor Thinking Basketball

Engaged NBA analysis audience with a 4.8 Apple rating and 387 episodes

  • 908 Apple ratings average 4.8 stars, indicating a loyal, engaged listener base.
  • Weekly-plus cadence with roughly 75-minute episodes gives long, attentive listening time.
  • Episodes cover playoffs, draft analysis and player rankings, giving sports brands natural context.
Best forsports apparelfitness and recovery productsstreaming and sports media
Watch forDownload figures are estimated from Apple ratings, not published by the show.

Brand fit report

Content

Topics, IAB taxonomy
Sports100%
Formats
co-hosted analysis, guest interview, solo breakdown
Tone
analytical, detailed
Language
English
Production
Clean, edited audio
Typical length
70 to 90 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: 908 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000 per episode), supported by 387 episodes, a 4.8 average rating and a top Podcast Index popularity bucket.
Audience asks aboutWho is the best player in the NBA?How do coaches adjust their defensive schemes?What does the 2026 playoff run mean for contenders?
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Patreon link appears in the feed and website field, but no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover playoffs, rookies and player rankings with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Ben Taylor, creator of the popular YouTube channel Thinking Basketball (and author of Thinking Basketball the book) goes deeper on basketball analysis, history, philosophy and theory with co-host Cody Houdek, and a variety of guests ranging from journalists to former players. Ideal for fans interested in Xs and Os, stats & analytics, coaching and team strategy and adjustments, in-depth breakdowns…
Thinking Basketball's own show description from the podcast feed

Do you make Thinking Basketball? Claim or remove this page.

About Thinking Basketball

Thinking Basketball is an NBA analysis podcast hosted by Ben Taylor, creator of the YouTube channel of the same name and author of the book Thinking Basketball, with co-host Cody Houdek. The show covers Xs and Os, stats and analytics, coaching strategy, player breakdowns and GOAT debates, often with journalists and former players as guests, according to the feed and the show description.

The show has 387 episodes as of the feed and has released about one episode every 6.8 days, with a median length of roughly 75 minutes. Apple Podcasts shows 908 ratings with a 4.8 average. Listener figures are estimates derived from the rating count and the show's age, not published numbers. Listeners likely include NBA fans and basketball analysts in the United States and Canada.

No sponsors are named in the feed. Estimated at 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost about $90 to $620 per episode, suited to sports apparel, fitness and streaming brands. The Patreon page is the show's listed funding link.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Thinking Basketball can edit or remove this page at any time.

Questions about Thinking Basketball

How much does Thinking Basketball charge for a podcast sponsorship?

Estimated at 5,000 to 25,000 downloads per episode, a host-read mid-roll would range from about $90 to $620 per episode. Final pricing depends on what the show agrees to on Starbooked.

What is Thinking Basketball about?

Thinking Basketball is an NBA analysis podcast covering strategy, stats, player breakdowns, coaching and GOAT debates. Ben Taylor and Cody Houdek host it, often with journalists and former players.

How do I contact Thinking Basketball about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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