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This Is Hell!

Podcast · www.thisishell.com · US · EN
Hosted by Chuck Mertz

This Is Hell! is a long-form political interview program hosted by Chuck Mertz, broadcast on WNUR Chicago since 1996. It features writers, activists and workers on politics and economics. The feed holds 500 episodes, published about every four days, typically 80 to 100 minutes long. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode.

Why brands sponsor This Is Hell!

Longform political interviews with a loyal, engaged Chicago-rooted audience

  • Apple Podcasts shows 897 ratings with a 4.9 average, a strong sign of an engaged listenership
  • Three decades on air, with 500 episodes and a regular twice-weekly cadence
  • Host-read placements suit brands targeting progressive, politically engaged adults
Best forbook and publishing launchesindependent media and nonprofit campaignslabour and civic awareness
Watch forPolitical content is intense, so brands need a clear tolerance for topical and controversial material.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics70%
Society20%
Business and Finance10%
Formats
interview, listener mailbag, solo monologue
Tone
critical, irreverent
Language
English
Production
Clean, edited audio
Typical length
80 to 100 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 897 Apple ratings points to roughly 5,000 to 25,000 downloads per episode, lowered because the show is a long-running SoundCloud feed with no visible ad network and most listening is likely live or radio.
Audience asks aboutWhich current conflicts and policies are being analysedHow recent political events are explainedWho the guests are and what they argue
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
40%women
60%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Funding is through a Patreon link named on the website and in the episode description, with no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicshigh

The feed is flagged explicit and episode titles cover war, ICE and genocide, with political framing throughout.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence38 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 4 days.

Manufacturing Dissent since 1996
This Is Hell!'s own show description from the podcast feed

Do you make This Is Hell!? Claim or remove this page.

About This Is Hell!

This Is Hell! is a longform political interview program hosted by Chuck Mertz, who has presented the show since 1996. According to the show's website, it is broadcast on WNUR Chicago and features journalists, authors and activists discussing the forces behind politics, with gallows humor. The feed lists 500 episodes released about every four days, typically 80 to 100 minutes long.

Apple Podcasts shows 897 ratings with a 4.9 average and the show was listed there in 2005. Listeners are likely adults interested in politics and economics, though these audience figures are estimates. The feed carries no sponsor mentions and the show is funded through Patreon.

The show suits brands with a progressive, politically engaged audience, including book publishers and nonprofit campaigns. Estimated downloads are 2,000 to 8,000 per episode, which implies roughly $40 to $200 per host-read mid-roll ad.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. This Is Hell! can edit or remove this page at any time.

Questions about This Is Hell!

How much does This Is Hell! charge for a podcast sponsorship?

Estimated downloads are 2,000 to 8,000 per episode, so a host-read mid-roll ad is roughly $40 to $200 per episode. Exact rates depend on the placement and the show's current terms.

What is This Is Hell! about?

This Is Hell! is a longform political interview program hosted by Chuck Mertz. It features journalists, authors and activists discussing politics, economics and social issues in long episodes.

How do I contact This Is Hell! about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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