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This Is Horror Podcast

Podcast · www.thisishorror.co.uk · GB · EN
Hosted by Michael David Wilson, Bob Pastorella

This Is Horror Podcast, hosted by Michael David Wilson and Bob Pastorella, interviews horror writers, artists, publishers and editors about their craft and books. It has 694 episodes, released roughly every nine days, typically running 65 to 75 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode for a host-read mid-roll. One distinctive detail is its long archive reaching back to 2013.

Why brands sponsor This Is Horror Podcast

Reach engaged horror readers through long-form author interviews

  • 694 episodes since 2013 give a deep, searchable archive of horror author conversations.
  • Apple Podcasts shows 172 ratings averaging 4.8 out of 5.
  • Interviews with established and debut horror authors suit book and genre-adjacent brands.
Best forbook launcheshorror and genre entertainmentwriting tools and publishing services
Watch forDownload estimates are inferred from ratings, not published figures, and the audience is niche.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature75%
Film and TV15%
Arts and Entertainment10%
Formats
interview, co-hosted discussion
Tone
informative, enthusiastic
Language
English
Production
Clean, edited audio
Typical length
65 to 75 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: Apple ratings_count of 172 (50 to 200 band), adjusted for a long-running show with 694 episodes, a biweekly Apple release frequency, and a Podcast Index popularity of 9.
Audience asks aboutHow do authors develop their writing routines and craft?What inspired a specific horror novel or story?Which new horror books and authors are worth reading?
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom30%
🇺🇸 United States45%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Patreon funding link at patreon.com/thisishorror and advertising enquiries directed to bob@thisishorror.co.uk on the contact page; no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencemedium
Politicslow

The feed carries an explicit flag, and titles reference horror content such as The Girl in the Video and Hypochondriac.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks23 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 9 days.

The This Is Horror Podcast is a show for readers, writers, and creators hosted by Michael David Wilson and Bob Pastorella. We interview writers, artists, publishers, editors, and creatives every week. Over 600 episodes, we have interviewed creatives including Chuck Palahniuk, Dean Koontz, Joe Hill, David Dastmalchian, Joe R. Lansdale, Charlaine Harris, Ellen Datlow, David Moody, Jennifer Lynch,…
This Is Horror Podcast's own show description from the podcast feed

Do you make This Is Horror Podcast? Claim or remove this page.

About This Is Horror Podcast

This Is Horror Podcast is hosted by Michael David Wilson and Bob Pastorella and covers horror fiction, writing craft and the creators behind it. According to the show's website, the show is part of a wider site that includes book reviews, features, news and the This Is Horror publishing imprint. The feed lists 694 episodes since February 2013, released about every nine days, with a median length of around 73 minutes. Apple Podcasts shows 172 ratings averaging 4.8 out of 5.

Listeners are likely horror readers, writers and genre fans, though these audience figures are estimates rather than published data. The show carries a Patreon funding link and no sponsor mentions were found in the feed. Estimated downloads of 2,000 to 8,000 per episode imply a rate of about $40 to $200 per host-read mid-roll. It suits book publishers, genre entertainment and writing-service brands. Source: the podcast RSS feed, the show website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. This Is Horror Podcast can edit or remove this page at any time.

Questions about This Is Horror Podcast

How much does This Is Horror Podcast charge for a podcast sponsorship?

Estimated at $40 to $200 per host-read mid-roll ad, based on an estimated 2,000 to 8,000 downloads per episode at $18 to $25 per thousand. The actual rate should be confirmed directly with the show.

What is This Is Horror Podcast about?

The show interviews horror writers, artists, publishers and editors about their books and craft. It has run weekly-to-biweekly since 2013 and features authors such as Joe Hill and Josh Malerman.

How do I contact This Is Horror Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

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