This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
This Old Marketing, hosted by Joe Pulizzi and Robert Rose, covers content marketing trends and how businesses use content to attract and retain customers. The show has 554 episodes, released weekly, with a median length of about 70 minutes. Estimated downloads per episode are 2,000 to 8,000 (estimated). Estimated rate is $40 to $200 per episode, with a host-read mid-roll. One distinctive detail: each show includes a "This Old Marketing" example from the past.
A twelve-year marketing show with 554 weekly episodes and a loyal professional audience
- Feed and Apple data show a long-running, weekly show covering content marketing and business strategy.
- Apple Podcasts shows 168 ratings averaging 4.7 stars.
- Episodes run about 70 minutes, giving host-read placements room for detailed discussion.
Brand fit report
Content
- Formats
- co-hosted banter, news commentary, case example
- Tone
- analytical, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 60 to 75 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Business and marketing content with no explicit flag; titles discuss AI, media and tech companies without graphic material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | thisoldmarketing.com |
| Apple Podcasts | podcasts.apple.com/podcast/id760760485 |
| RSS feed | pnrmarketing.libsyn.com/rss |
Benchmark score: 83 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Is ChatGPT Becoming Google? (554) | 2026-10-16 | 1 h 11 min |
| The Biggest Changes in Marketing: AMA Special Episode (553) | 2026-10-09 | 56 min |
| The Marketing of AI Acceptance: The Different Paths of OpenAI, Anthrop | 2026-10-02 | 1 h 8 min |
| The State of Content Marketing 2027: What Comes Next (551) | 2026-09-25 | 1 h 0 min |
| Is Blogging Dead or Mostly Dead? (550) | 2026-09-18 | 1 h 4 min |
| A Billion Creators, AGI, and Our 2026 NFL Predictions (549) | 2026-09-11 | 1 h 5 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the…
About This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
This Old Marketing is a weekly podcast hosted by Joe Pulizzi and Robert Rose, two content marketing experts, according to the feed and the show's website. The show discusses the latest content marketing trends, how businesses use content to attract and retain customers, and offers rants on industry news and a historical marketing example in each episode. It has 554 episodes, a median length of about 70 minutes, and a weekly release schedule.
Apple Podcasts lists 168 ratings with a 4.7 average across the show's listing since 2013. The audience is estimated rather than published: roughly 2,000 to 8,000 downloads per episode, skewing toward marketing and business professionals in the United States. No sponsors appear in the feed.
Based on that estimate, a host-read mid-roll would sit at roughly $40 to $200 per episode. The show suits B2B software companies, marketing tools and content agencies looking to reach marketing decision makers.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose can edit or remove this page at any time.
Questions about This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
How much does This Old Marketing charge for a podcast sponsorship?
Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at roughly $40 to $200 per episode. Actual pricing depends on the show's current terms and placement.
What is This Old Marketing about?
This Old Marketing is a weekly podcast hosted by Joe Pulizzi and Robert Rose covering content marketing trends, business use of content and industry news, with a historical marketing example in each episode.
How do I contact This Old Marketing about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.
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