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This Week in Guns is a commentary podcast from the Firearms Radio Network covering firearms industry news, gun law, and policy developments. It has 200 episodes with a cadence of roughly one episode every 26 days, typical length around 71 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $80 to $200 per host-read mid-roll ad.

Why brands sponsor This Week in Guns

Engaged gun owner audience following detailed firearms law and industry news

  • Two hundred episodes give a long, established archive of firearms commentary
  • Apple Podcasts shows 439 ratings with a 4.4 average, indicating an active listener base
  • Episodes run about 71 minutes, leaving room for extended host-read sponsor segments
Best forfirearms accessoriesoutdoor and hunting gearshooting range and training services
Watch forPolitical content on gun rights may not suit brands wanting neutral or family-oriented placement.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
Hobbies & Interests35%
News20%
Formats
co-hosted banter, interview, news commentary
Tone
opinionated, informative
Language
English
Production
Clean, edited audio
Typical length
about 60 to 75 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: Apple ratings_count of 439 maps to the 2,000 to 8,000 band from ratings, adjusted for a 2018-era show with 200 episodes and a broad Podcast Index popularity score of 9, with no named sponsors in the feed.
Audience asks aboutWhat recent court rulings mean for gun ownersHow federal ATF rules and the NFA affect buyersWhich state gun laws are changing and why
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
20%women
80%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Episode titles cover gun law and firearms policy, including topics like machine guns and age bans, which are politically charged; the explicit flag is 0 and no profanity is evident in titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 63 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 26 days ago, a new one about every 26 days.

Commentary on the latest firearms industry news, information and buzz. Brought to you by the Firearms Radio Network.
This Week in Guns's own show description from the podcast feed

Do you make This Week in Guns? Claim or remove this page.

About This Week in Guns

This Week in Guns is a firearms commentary podcast produced by the Firearms Radio Network, covering industry news, gun law, and policy developments. The feed lists 200 episodes, released roughly every 26 days, with a median episode length of about 71 minutes. Recent titles address federal court rulings, ATF rules, and state-level firearms legislation.

The feed does not name individual hosts, and no personal bios appear in the dossier. Apple Podcasts shows 439 ratings with an average of 4.4 out of 5, and the show has been listed there since 2012. Listener estimates are based on these signals rather than published download data: roughly 2,000 to 8,000 downloads per episode, skewing male and US-based.

No sponsors were seen in the feed. At an estimated rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would cost about $80 to $200 per episode. This suits firearms accessory, outdoor gear, and training brands seeking a committed audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. This Week in Guns can edit or remove this page at any time.

Questions about This Week in Guns

How much does This Week in Guns charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at about $80 to $200. Rates are estimates from public signals, not a published price.

What is This Week in Guns about?

This Week in Guns is a commentary podcast from the Firearms Radio Network covering firearms industry news, gun law, and policy. Episodes run about 71 minutes and appear roughly every 26 days.

How do I contact This Week in Guns about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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