Starbooked

This Is Lounge

@thisisloungetv · NG · EN

This Is Lounge (@thisisloungetv) is a Nigerian radio and talk-show channel tied to Lounge 101.9FM in Lagos, posting breakfast and weekend talk formats with guests, often including Big Brother Naija alumni. It has about 4,800 subscribers and a median of roughly 200 views per video. It uploads about 50 videos a year, and the estimated sponsored-integration rate is $150 to $250 per video.

Why brands book This

Nigerian radio talk shows reaching engaged young Lagos audiences

  • Roughly 4,800 subscribers and about 724,000 lifetime views
  • Median of about 200 views per video, with peaks above 11,000 on BBNaija clips
  • Uploads about 50 videos a year, a steady pace for ongoing sponsor visibility
Best forTelecom and mobile data brands targeting Nigerian youthBeverage or snack brands seeking talk-show ad reads
Watch forMedian views are low, so budget for reach on the top clips rather than average uploads.

Brand fit report

Content

Topics, IAB taxonomy
Entertainment80%
Music20%
Formats
long-form talk show interviews, YouTube Shorts clips, radio show recordings
Tone
conversational, lighthearted
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
2 to 45 minutes for full shows, under 60 seconds for Shorts

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutWhat did the BBNaija guests say about the housemates?Which show or guest is featured in this episode?When is the next episode of the breakfast or weekend show?
Age
35%18-24
40%25-34
17%35-44
8%45+
Gender
55%women
45%men
Countries
🇳🇬 Nigeria80%
Ghana5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles are celebrity and reality-show talk with no flagged themes, such as 'Should Your Friends Tell You Before Getting Married? - Reply Room'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.8k20650
Instagram–––

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

▶Should Your Friends Tell You Before Getting Married? - Reply · 62 views▶BREAKFAST LOUNGE with EHIZ & KELECHI ft JOSHUA BARAKA · 261 views▶BREAKFAST LOUNGE with EHIZ & KELECHI ft PERUZZI · 62 views

Last three uploads, latest 3 days ago.

This Is Lounge 's own profile description on YouTube

Are you This Is Lounge ? Claim or remove this profile.

About This Is Lounge

This Is Lounge is the YouTube arm of Lounge 101.9FM, a Lagos-based radio station whose talk and entertainment shows are posted as long-form videos alongside short clips. The channel runs breakfast, weekend and Saturday talk formats with hosts interviewing guests, frequently Big Brother Naija alumni, and it uploads about 50 videos per year.

The channel has roughly 4,800 subscribers and a median of about 200 views per video, with its strongest clips reaching 10,000 or more. Based on channel data, the audience appears to be mostly Nigerian viewers in their late teens through early thirties who follow reality television and Nigerian pop culture. These are estimates, not verified demographics.

No brand deals were visible in recent uploads. Using Starbooked's rule of $20 to $35 per 1,000 median views, a sponsored video would cost about $150 to $250, which implies a CPM of $20 to $35, above the $10 to $30 typical for paid ads. It suits Nigerian consumer brands wanting talk-show integrations.

Written from This Is Lounge 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. This Is Lounge can edit or remove this page at any time.

Questions about This

How much does This Is Lounge charge for a sponsored video?

Based on its median of about 200 views, This Is Lounge's estimated rate is $150 to $250 per sponsored video. That is calculated at $20 to $35 per 1,000 median views, with a $150 floor. Final pricing depends on format and usage rights.

What does This Is Lounge post about on YouTube?

This Is Lounge posts radio-style talk shows from Lounge 101.9FM in Lagos, including breakfast and weekend shows with guests, often Big Brother Naija alumni. It also posts short clips and entertainment news segments aimed at Nigerian pop-culture audiences.

How do I contact This Is Lounge for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

Similar creators

YouTube and other creators in nigerian radio, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
בית הפודיום@hapodium_house · IL
hebrew podcastsisraeli entertainment36k5.8k$150–25057
KONTV@kontv · TR
turkish regional tvtalk shows79k296$150–25046
NOKTA TV@noktatvcomizle · TR
turkish newscurrent affairs51k1.4k$150–25044
ITABAIANA FM 93.1@itabaianafm93.1 · BR
brazilian radiosergipe news56k303$150–25042
HRT@hrtakdeniz · TR
turkish newsregional news36k241$150–25038
ContraRéplica@contrareplica-t8b · MX
mexico newscurrent events16k161$150–25034