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THOIBAO MEDIA

@thoibaomedia · CA · VI

Thoi Bao Media (@thoibaomedia), a Vietnamese-language news channel based in Canada, publishes news, politics and health explainers for the Vietnamese diaspora. With about 45,800 subscribers and a median of roughly 600 views per video, it posts around 11 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book THOIBAO

Reach Vietnamese-speaking Canadian news audiences with a brand-safe news channel

  • About 45,800 subscribers and roughly 600 median views per video
  • Estimated 90% of audience watches Vietnamese-language content
  • Zero sponsored content in recent uploads, so a first brand deal stands out
Best forlocal services for Vietnamese-speaking Canadianshealth and wellness awarenessfinancial products aimed at diaspora households
Watch forViews are low relative to subscribers, and political news coverage limits some categories.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics70%
Health and Medical20%
Science10%
Formats
news roundup, short-form explainer, talk segment
Tone
informative, serious
Language
Vietnamese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 12 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement3.8%
Likes and comments per view on recent videos
Audience asks aboutWhat is happening in Canada's Vietnamese community?How does a current news story affect Canadian residents?Which health symptoms require a doctor's visit?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
🇨🇦 Canada70%
🇺🇸 United States15%
Vietnam10%
LanguagesVietnamese 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Recent political commentary on Donald Trump and Nobel Prize controversy, plus news coverage of violent incidents such as a 2022 wedding car crash, make political and violence coverage a standard part of the channel.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube46k59811
X–––
Instagram–––

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest 2 days ago.

Thời Báo Media – Tờ Báo Người Việt Lớn Nhất Tại Canada - Trang thông tin, tin tức tại Canada & Quốc tế Thời Báo radio - Đài Phát Thanh Việt Ngữ, Phát sóng 24/giờ , 7 ngày/tuần Website: http://www.thoibao.com Facebook: https://www.facebook.com/thoibaomedia Instagram: https://www.instagram.com/thoibaocanada Twitter: https://twitter.com/thoibaocanada
THOIBAO MEDIA's own profile description on YouTube

Are you THOIBAO MEDIA? Claim or remove this profile.

About THOIBAO MEDIA

Thoi Bao Media (@thoibaomedia) is a Vietnamese-language news channel run by a Canadian publication of the same name, covering Canadian and international news, politics, and health and science explainers. The channel has about 45,800 subscribers and posts roughly 11 longer videos per year, with median views around 600 per upload. Viewer demographics are estimated: most of the audience is likely based in Canada and is probably older than 35.

The channel also posts Shorts, though they make up only about 10% of uploads. Most recent videos run 8 to 12 minutes, and the format is a straightforward news roundup or explainer with a low-production, on-camera-free style. Brand work is not visible in the data, with no sponsorships detected in the last 50 videos.

Brands targeting Vietnamese-speaking Canadians, especially in financial services, health, and local business, may find this channel a good fit. At an estimated $150 to $250 per video, the cost is about $20 to $35 CPM on median views, which compares with $10 to $30 CPM typical for paid ads.

Written from THOIBAO MEDIA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. THOIBAO MEDIA can edit or remove this page at any time.

Questions about THOIBAO

How much does Thoi Bao Media charge for a sponsored video?

Thoi Bao Media's estimated rate is $150 to $250 per sponsored video, based on median views around 600 and a long-form CPM of $20 to $35. Final pricing depends on the integration format and the deliverables agreed with the channel.

What does Thoi Bao Media post about on YouTube?

Thoi Bao Media posts Vietnamese-language news roundups covering Canada and international events, along with health and science explainers and a few Shorts. Political and current-affairs content is a major share of the output.

How do I contact Thoi Bao Media for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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