Thomson Reuters Foundation
Thomson Reuters Foundation (@thomsonreutersfoundation) is a UK-based corporate foundation channel publishing news explainers and short documentaries on climate, technology, human rights and migration. With about 94,800 subscribers and roughly 1,500 median views, it posts about 21 videos a year, with Shorts making up nearly a quarter of uploads. Sponsored integrations run about $150 to $250 per long-form video.
Serious news audience, strong reach on climate and human rights explainers
- Top recent documentary reached 62,429 views on a 12-minute upload
- Median views of about 1,480 per video across the last 30 uploads
- Roughly 21 uploads in the past 365 days keeps the channel active
Brand fit report
Content
- Formats
- news explainer, short documentary, vertical news short
- Tone
- serious, investigative
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 1 to 2 minutes for Shorts, 5 to 13 minutes for documentaries
Audience
Commercial
- Brands seen
- the Thomson Reuters Foundation
- Categories promoted
- corporate foundation and news services
- Affiliate links
- Yes
Recent uploads carry the foundation's own branding and a licensing contact in the channel description, with no third-party sponsor named in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Coverage of gun violence in Cape Town, as in 'How this controversial gunshot-listening tech is policing Cape Town', involves violence and crime reporting.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 95k | 1.5k | 0 |
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶A night ride in one of the most dangerous cities in the worl · 519 views
▶How this controversial gunshot-listening tech is policing Ca · 854 views
▶How this controversial gunshot-listening tech is policing Ca · 62k viewsLast three uploads, latest 130 days ago.
Thomson Reuters Foundation is the corporate foundation of Thomson Reuters, the global news and information services company. Through journalism, media development, free legal assistance, and convening initiatives, we combine our unique services to drive systemic change. For licensing enquiries, email media.foundation@thomsonreuters.com
Are you Thomson Reuters Foundation? Claim or remove this profile.
About Thomson Reuters Foundation
Thomson Reuters Foundation runs a YouTube channel with about 94,800 subscribers and 571 videos since 2013. The channel publishes news explainers, short documentaries and vertical Shorts on climate, technology, human rights and migration, usually in English. Uploads run at roughly 21 a year, and most recent long-form pieces are produced to a high standard with on-camera reporters.
The typical viewer is estimated to be an adult reader of international news, spread across the United Kingdom, the United States, South Africa and India. Median views are around 1,480 per video, with the strongest documentaries reaching tens of thousands. This is an estimate based on channel data, not verified audience research.
Brands seeking a serious, credible environment for corporate or ESG messaging should consider this channel. Sponsored integrations are priced at $20 to $35 CPM on median views, roughly $150 to $250 per video, compared with typical paid-ad CPMs of $10 to $30.
Written from Thomson Reuters Foundation's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Thomson Reuters Foundation can edit or remove this page at any time.
Questions about Thomson
How much does Thomson Reuters Foundation charge for a sponsored video?
Sponsored integrations are estimated at $150 to $250 per long-form video, based on about 1,480 median views at $20 to $35 per 1,000 views. Shorts are priced separately because they carry lower per-view rates. Final pricing depends on the format and scope of the brief.
What does Thomson Reuters Foundation post about on YouTube?
The channel posts news explainers, short documentaries and vertical news Shorts. Common subjects include climate change, the Amazon, human rights, technology regulation and migrant labor. The tone is serious and investigative, with most videos built around on-camera reporting.
How do I contact Thomson Reuters Foundation for a brand deal?
The channel description lists media.foundation@thomsonreuters.com for licensing enquiries. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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