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ThrabenU

@thrabenuniversity · US · EN

Phil Gallagher (@thrabenuniversity), a Magic: The Gathering creator from the United States, publishes long Legacy and Modern deck-battle videos with a median of about 16,700 views across roughly 30,800 subscribers. Videos post almost daily, and sponsored integrations are estimated at $500 to $1,000 per video. Known for building janky, budget-minded decklists.

Why brands book ThrabenU

Legacy and Modern Magic deck battles reaching a dedicated, engaged card game audience

  • Median of 16,672 views per video across 30 recent uploads
  • About 50 uploads in 90 days keeps the feed consistently active
  • Engagement rate of 2.41 percent, with comments well above typical levels for the niche
Best fortabletop game retailtrading card accessoriescharity and community fundraising campaigns
Watch forContent is long-form and niche to competitive Magic, so reach beyond that community is limited.

Brand fit report

Content

Topics, IAB taxonomy
Video Game Culture70%
Strategy Video Game30%
Formats
deck battle league matches with commentary, deck build and strategy breakdowns, charity stream recap videos
Tone
enthusiastic, playful
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
60 to 90 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement2.4%
Likes and comments per view on recent videos
Audience asks abouthow to build a specific Legacy or Modern deckwhich budget cards are worth buyinghow a deck performs in league matchups
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
15%women
85%men
Countries
🇺🇸 United States60%
🇨🇦 Canada8%
🇬🇧 United Kingdom6%
LanguagesEnglish 100%

Commercial

100%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
trading card game retail, charity fundraising
Affiliate links
No

Recent video descriptions promote a Lunch Box charity fundraiser and a promo code for a card retailer, while the channel description links to Patreon and PayPal.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions are about card game deck strategy and charity fundraising with no mature or contentious themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube31k17k50
X–––

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 2 days ago.

I'm Phil Gallagher and I play awesome decks in eternal formats every day! I've been playing since about Scars of Mirrodin, and I spent much of my time as a competitive Death and Taxes player. I have many tournament top 8s and wins with both D&T and Red Prison, including a SCG Classic Top 8 and a Legacy Challenge win. I am a host of The Eternal Glory Podcast, owner of ThrabenUniversity.com, member of the Legacy Premier League, and general lover of janky decklists. Where to find me: https://twitter.com/ThrabenU https://www.youtube.com/c/thrabenuniversity https://www.paypal.me/ThrabenUniversi
ThrabenU's own profile description on YouTube

Are you ThrabenU? Claim or remove this profile.

About ThrabenU

Phil Gallagher runs the ThrabenU YouTube channel, which features near-daily long-form Magic: The Gathering videos. Most episodes show him piloting Legacy, Modern, and Pauper decks in Magic Online leagues, with commentary on deck construction and matchups. He also hosts The Eternal Glory Podcast and owns ThrabenUniversity.com, according to his website.

The channel has about 30,800 subscribers and a median of roughly 16,700 views per video. Viewers are likely competitive and casual Magic players, mostly in the United States, with an estimated audience skewing male and aged 25 to 34. These figures are estimates based on the content and are not verified.

Brands can book Phil for sponsored integrations at an estimated $500 to $1,000 per video, which works out to a CPM of $20 to $35 per 1,000 median views, compared with the $10 to $30 CPM typical of paid ads. This suits card game retailers, accessory makers, and charity campaigns.

Written from ThrabenU's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ThrabenU can edit or remove this page at any time.

Questions about ThrabenU

How much does Phil Gallagher charge for a sponsored video?

Based on the channel's median of about 16,700 views and a rate of $20 to $35 per 1,000 views, Phil's estimated sponsored integration costs $350 to $600 per video, with a minimum of $150 to $250. Rates are estimates and should be confirmed directly with him.

What does Phil Gallagher post about on YouTube?

Phil posts long-form Magic: The Gathering videos, mostly featuring Legacy, Modern, and Pauper decks played in Magic Online leagues. Each video covers deck construction, gameplay, and matchup analysis, with occasional charity stream recaps and podcast-related content.

How do I contact Phil Gallagher for a brand deal?

Contact details unlock on Starbooked for $0.80. Phil's public website, ThrabenUniversity.com, and his links on YouTube also list ways to reach him. Boosted creators can be booked through Starbooked.

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