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Through the Keyhole: An Oklahoma Football Podcast

Podcast · soundcloud.com/user-91662697 · US · EN
Hosted by Brady Trantham, Allen Kenney, Payton Guthrie, Matt Burton

Through the Keyhole: An Oklahoma Football Podcast, hosted by Brady Trantham, Allen Kenney, Payton Guthrie and producer Matt Burton, breaks down Oklahoma Sooners football on and off the field. The show has 449 episodes, a weekly cadence and a typical length of about 62 minutes. Estimated downloads per episode are 5,000 to 25,000, and a host-read mid-roll would be about $90 to $620 per episode.

Why brands sponsor Through the Keyhole: An Oklahoma Football Podcast

Loyal Oklahoma Sooners fans hear every week from a four-person crew

  • Weekly episodes of about an hour across 449 episodes since 2019
  • Apple Podcasts rating of 4.6 from 220 ratings
  • Coverage spans game reactions, injury news and offseason debate
Best forregional sports brandsticketing and fan merchandiselocal dining and hospitality
Watch forExplicit flag in the feed and a fan audience concentrated in one college football fanbase.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Business5%
Entertainment5%
Formats
co-hosted banter, interview, post-game reaction
Tone
analytical, enthusiastic
Language
English
Production
Clean, edited audio
Typical length
about 55 to 80 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 220 Apple ratings places the show in the 5,000 to 25,000 band, shifted for a show of over five years, with weekly cadence, mid-length episodes, a Patreon funding model and a Podcast Index popularity of 5.
Audience asks aboutHow will the Sooners offense perform this season?What are the injury updates on key players?How does Oklahoma match up against upcoming SEC opponents?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
25%women
75%men
Countries
🇺🇸 United States95%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Patreon funding link in the description, with no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Feed carries an explicit flag, and the titles show sports commentary with no adult or drug themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Brady Trantham, Allen Kenney, Payton Guthrie & Matt Burton bring you the FREE podcast experience of Through the Keyhole -- an Oklahoma Football podcast. Join Brady, Allen, Payton & their producer Matt Burton as they break down the Sooners on and off the field. Patreon: https://www.patreon.com/throughthekeyhole Apple Podcasts: https://podcasts.apple.com/us/podcast/through-the-keyhole/id1474101067…
Through the Keyhole: An Oklahoma Football Podcast's own show description from the podcast feed

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About Through the Keyhole: An Oklahoma Football Podcast

Through the Keyhole: An Oklahoma Football Podcast is a weekly show that breaks down the Oklahoma Sooners on and off the field. Brady Trantham, Allen Kenney and Payton Guthrie host, with Matt Burton as producer, according to the show's feed and Apple Podcasts listing. Episodes run about an hour and the show has published 449 episodes since August 2019.

The show holds a 4.6 average rating from 220 ratings on Apple Podcasts. Based on those signals, the audience is estimated at roughly 5,000 to 25,000 listeners per episode, mostly fans of the Oklahoma program. No named sponsors appear in the feed, and the show is funded through a Patreon link.

Estimated rates are $90 to $620 per host-read mid-roll episode. Brands in regional sports, ticketing, merchandise and local hospitality may fit the show's fan base.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Through the Keyhole: An Oklahoma Football Podcast can edit or remove this page at any time.

Questions about Through the Keyhole: An Oklahoma Football Podcast

How much does Through the Keyhole charge for a podcast sponsorship?

Estimated host-read mid-roll rates run about $90 to $620 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Exact pricing depends on the placement and the terms agreed with the show.

What is Through the Keyhole: An Oklahoma Football Podcast about?

It is a weekly podcast where hosts break down Oklahoma Sooners football, covering game reactions, injuries, recruiting and offseason news. Episodes typically run about an hour.

How do I contact Through the Keyhole about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked as well.

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