Tidy Cats (@tidycats) is the cat litter brand channel of Nestlé Purina Pet Care, with no listed country. It posts short product demos, expert tips and a comedic cat-detective series. The channel has about 11,500 subscribers and a median of 455 views per video, with roughly 17 uploads in 90 days. Sponsored integrations are priced at $4 to $8 per 1,000 median views, or $150 to $250 per video.
Cat-focused channel with 11,500 subscribers and strong viral Shorts reach
- Shorts-heavy channel, with 54 percent of content under 60 seconds
- Recent campaign videos reached over 6.7 million views, showing viral potential
- Median of 455 views per video means sponsored rates stay low at $4 to $8 per 1,000 views
Brand fit report
Content
- Formats
- YouTube Shorts product demos, short comedic series episodes, expert product explainers
- Tone
- playful, informative
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds for Shorts, 1 to 2 minutes for series and explainers
Audience
Commercial
- Brands seen
- Tidy CatsBreeze
- Categories promoted
- cat litter, litter boxes, pet care products
- Affiliate links
- No
Recent videos such as 'Cat Litter Mission Accomplished with Tidy Cats Performance+!' are brand-owned product content, so the channel's own promotion is not counted as third-party sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is family-friendly and cat-focused, with no flagged themes in the recent titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Forensic Fails: Special Litter Unit Bloopers · 222 views
▶A Feline Finale: Special Litter Unit Episode 3 · 123 views
▶The Cat-astrophe Unfolds: Special Litter Unit Episode 2 · 101 viewsLast three uploads, latest 2 days ago.
Cat content? Not the hardest to come by on the Internet. But when you need real information on things like litter box training, why cats spray, and more, Tidy’s here with the Scoop on Cats—home to helpful tips and advice from the top minds in the feline field. Also, there’s cuteness. Lots and lots of cuteness. Find your Tidy at https://www.TidyCats.com/ Subscribe to Tidy Cats’ YouTube Channel: http://puri.na/TidyCats Connect with Tidy Cats on Facebook: https://www.facebook.com/purinatidycats Follow Tidy Cats on Twitter: https://twitter.com/tidycats
About Purina Tidy Cats
Tidy Cats is the cat litter brand channel run by Nestlé Purina Pet Care, publishing short product demos, expert tips and a comedic cat-detective series. Content is high-production and cat-focused, with a mix of Shorts and longer explainers featuring product experts and recurring characters. Most viewers are estimated to be cat owners in the United States, skewing toward adults aged 25 to 44; this audience estimate is inferred, not measured.
The channel has about 11,500 subscribers and a median of 455 views per video, while a few campaign uploads have reached millions of views. Uploads run at about 17 videos per 90 days. Sponsored integrations are rated at $4 to $8 per 1,000 median views, or $150 to $250 per video, which is a Shorts-weighted rate; the implied CPM of $4 to $8 compares with typical paid ad CPMs of $10 to $30.
Brands seeking cat-owner reach for litter or pet product launches should consider this channel, especially for Shorts campaigns with viral potential.
Written from Purina Tidy Cats's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Purina Tidy Cats can edit or remove this page at any time.
Questions about Purina
How much does Tidy Cats charge for a sponsored video?
Tidy Cats's estimated rate is $150 to $250 per sponsored video, based on a Shorts-weighted rate of $4 to $8 per 1,000 median views. Actual pricing depends on format and deliverables. Contact details unlock on Starbooked for $0.80.
What does Tidy Cats post about on YouTube?
Tidy Cats posts cat litter product demos, litter box tips from product experts, and a comedic cat-detective series. Most videos are short, often under 60 seconds, and cover odor control, low tracking litter and the Breeze litter box system.
How do I contact Tidy Cats for a brand deal?
Contact details for Tidy Cats unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for booking options before reaching out directly.