Starbooked

TNO (@tno), an applied research organisation based in the Netherlands, runs a 6,190-subscriber YouTube channel covering energy, health, safety and circular economy research. Median views are 117 with about one upload per week. Sponsored integration rate is $150 to $250 per video. One standout battery video drew 27,875 views.

Why brands book TNO

Corporate research channel with one standout battery video at 27,875 views

  • Median of 117 views across 259 videos, so reach is modest outside outliers
  • Battery innovation video with Team Polar reached 27,875 views
  • About 50 uploads in the last 365 days, roughly one per week
Best forB2B technology and engineering brandsenergy and sustainability campaigns
Watch forLow typical reach and no sponsorship history; works best for credibility-led B2B messaging.

Brand fit report

Content

Topics, IAB taxonomy
Science45%
Technology & Computing25%
Business & Finance15%
Health15%
Formats
behind-the-scenes interviews, short explainer clips, webinar recordings
Tone
informative, professional
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 3 minutes, with occasional long webinars

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.2%
Likes and comments per view on recent videos
Audience asks abouthow TNO research is applied in practicecareer paths and working at TNOtechnical details of specific innovation projects
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
Netherlandsnull%
LanguagesEnglish 74%Dutch 26%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Videos cover defence and safety research, including 'Tech Table Talks: Bomb Fragments as Evidence', which is factual and non-graphic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.2k11716
Instagram–––

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days16 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 8 days ago.

Welkom bij het officiële YouTube-kanaal van 𝗧𝗡𝗢! Op dit YouTube-kanaal krijg je een kijkje achter de schermen van ons werk. We laten zien hoe we wetenschap en technologie inzetten om maatschappelijke uitdagingen op te lossen. Van energietransitie en digitalisering tot gezondheid, veiligheid en circulaire economie. Benieuwd hoe we dat doen? Abonneer je dan op ons kanaal en ontdek hoe technologie en innovatie bijdragen aan een betere wereld. Meer van TNO: TNO Website: https://www.tno.nl/ TNO LinkedIn: https://www.linkedin.com/company/tno/ TNO Instagram: https://www.instagram.com/tno.innovat
TNO's own profile description on YouTube

Are you TNO? Claim or remove this profile.

About TNO

TNO is a Dutch applied research organisation whose YouTube channel shows how its scientists apply technology to energy, health, safety and circular economy problems. Most posts are short explainers, interviews and webinar recordings, mainly in English with some Dutch. The channel has 6,190 subscribers and a median of 117 views per video, with an occasional outlier such as the 27,875-view battery innovation video. Viewer demographics are not available in the dossier, so the audience is best estimated as professionals and students interested in research and innovation; this is an estimate. The channel has no sponsorship history. A sponsored integration is priced at $150 to $250 per video, a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads. It suits B2B technology and sustainability brands that value credibility over mass reach.

Written from TNO's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TNO can edit or remove this page at any time.

Questions about TNO

How much does TNO charge for a sponsored video?

TNO's rate on Starbooked is $150 to $250 per video. Because the median view count is 117, the rate is set at the minimum floor. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does TNO post about on YouTube?

TNO posts behind-the-scenes content about applied research in energy, health, safety, defence and circular economy. Formats include short explainers, interviews with scientists and webinar recordings. Most videos are in English, with some in Dutch.

How do I contact TNO for a brand deal?

Contact details for TNO unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a request without a separate outreach process.