TODAY
TODAY, the NBC News morning show podcast hosted by anchors including Savannah Guthrie, Craig Melvin and Al Roker, covers news headlines, weather, business, entertainment and lifestyle interviews. The feed has 171 episodes posted almost daily, typically about 32 minutes long. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per episode.
Network morning show reaching a broad daily news audience
- Published by NBC News with daily episodes and a long run since 2021.
- Apple Podcasts rating of 4.4 from 382 ratings signals an engaged listener base.
- Anchors' personal names give host-read sponsor messages familiar credibility.
Brand fit report
Content
- Formats
- news bulletin, interview, segment recap, bonus reading
- Tone
- informative, upbeat
- Language
- English
- Production
- Studio production
- Typical length
- 30 to 35 minutes
Audience
Commercial
- Brands seen
- NBC News
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the show is published by NBC News and carries no visible sponsor or ad mention in the last 20 episode titles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover shootings, midterm politics and a roller coaster death, which are news subjects rather than explicit content; the feed is not flagged explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.nbcnews.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1573272310 |
| RSS feed | podcastfeeds.nbcnews.com/TODAY |
Benchmark score: 38 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| TODAY, October 16, 3rd Hour: Ireland Trivia | Buddy Up: Sheepherding | | 2026-10-16 | 35 min |
| TODAY, Pop Culture & Lifestyle October 16: | Savannah and Carson Tour | 2026-10-16 | 29 min |
| TODAY News, October 16: Oregon School Shooting I Midterms Heat Up I Tr | 2026-10-16 | 34 min |
| Keith Morrison reads Edgar Allan Poe Stories | 2026-10-16 | 1 min |
| TODAY, October 15, 3rd Hour: Buddy Up: Aerial Yoga With Al Roker and D | 2026-10-15 | 37 min |
| TODAY, Pop Culture & Lifestyle October 15: | Today’s Consumer: First L | 2026-10-15 | 30 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 0 days.
TODAY is your trusted destination to stay informed, get inspired, and start your day strong. Each morning, TODAY anchors’ Savannah Guthrie, Craig Melvin, Al Roker, Carson Daly, Jenna Bush Hager, Sheinelle Jones, and Dylan Dreyer, bring you the biggest news headlines, weather reports, and interviews with newsmakers from the world of politics, business, media, entertainment, and sports. Follow the…
About TODAY
TODAY is a daily morning news podcast published by NBC News and hosted by anchors including Savannah Guthrie, Craig Melvin, Al Roker, Carson Daly, Jenna Bush Hager, Sheinelle Jones and Dylan Dreyer, according to the show's feed and website. It combines news headlines, weather, interviews with newsmakers and lifestyle segments, and the feed lists 171 episodes with near-daily cadence and a typical length of about 32 minutes.
The show has an Apple Podcasts rating of 4.4 from 382 ratings. Listener demographics are estimates only: the audience is likely skewed toward adults over 45 and based in the United States. Estimated downloads are 20,000 to 80,000 per episode.
No sponsors appear in the feed. Based on the estimate, a host-read mid-roll would cost roughly $360 to $2,000 per episode, suiting consumer brands seeking broad daily reach.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. TODAY can edit or remove this page at any time.
Questions about TODAY
How much does TODAY charge for a podcast sponsorship?
Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at roughly $360 to $2,000 per episode. Actual pricing depends on the show's own terms.
What is TODAY about?
TODAY is a daily morning news podcast from NBC News. It covers headlines, weather, interviews with newsmakers, and lifestyle and entertainment segments, hosted by TODAY anchors.
How do I contact TODAY about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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