Starbooked

TODAY with Jenna & Sheinelle

Podcast · www.nbcnews.com · US · EN
Hosted by Jenna Bush Hager, Sheinelle Jones

TODAY with Jenna & Sheinelle, published by NBC News, is a daily morning talk show hosted by Jenna Bush Hager and Sheinelle Jones, covering celebrity interviews, lifestyle segments, cooking and feel-good stories. The feed holds 514 episodes, released daily, typically about 34 minutes long. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor TODAY with Jenna & Sheinelle

Daily morning audience of established NBC News listeners, with broad lifestyle reach

  • Daily episodes of about 34 minutes keep brand mentions frequent across a large back catalog of 514 episodes
  • Celebrity interviews and cooking, fashion and beauty segments suit food, home, apparel and beauty brands
  • Apple Podcasts rating of 4.4 from 466 ratings signals an engaged, satisfied audience
Best forfood and kitchen productsbeauty and fashionbook and entertainment campaigns
Watch forEstimated audience is wide, and the show runs as a network production, so ad slots may be placed through NBC rather than offered directly.

Brand fit report

Content

Topics, IAB taxonomy
Celebrity Fan Content35%
Television15%
Food & Drink15%
Fashion & Style15%
Books & Literature10%
Health & Fitness10%
Formats
interview, co-hosted banter, segmented magazine show
Tone
warm, light
Language
English
Production
Studio production
Typical length
30 to 40 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 466 Apple Podcasts ratings sit in the 1,000 to 5,000 ratings band for 20,000 to 80,000 downloads per episode, supported by a daily cadence, a network publisher (NBC News) and a 4.4 average rating; the show is under five years old, which may push the band up one step.
Audience asks aboutWhich celebrity guests are on the show this weekWhat recipes or cooking segments are featuredWhat fashion and beauty picks are recommended
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
70%women
30%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover entertainment, cooking, fashion and interviews with no explicit flags; the feed carries an explicit=0 flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

America's feel-good morning show with big stars and sweet surprises; Jenna Bush Hager and Sheinelle Jones host an hour of heartfelt connection, inspirational stories, fun and laughs.
TODAY with Jenna & Sheinelle's own show description from the podcast feed

Do you make TODAY with Jenna & Sheinelle? Claim or remove this page.

About TODAY with Jenna & Sheinelle

TODAY with Jenna & Sheinelle is a daily morning show published by NBC News and hosted by Jenna Bush Hager and Sheinelle Jones, according to the show feed and its website. Each episode combines celebrity interviews, cooking segments, fashion and beauty picks, pop culture news and book chats. The feed lists 514 episodes released daily, with a median running time of about 34 minutes.

The show has 466 ratings on Apple Podcasts with a 4.4 average. Based on that rating count and the show's daily cadence, the audience is estimated at 20,000 to 80,000 downloads per episode, a figure not published by the show. Listeners are likely adults over 35 who follow celebrity and lifestyle content, and the feed shows no sponsors so far.

A host-read mid-roll at the estimated audience size would likely cost about $360 to $2,000 per episode. That suits food, kitchen, beauty, fashion and book brands looking for a broad, mainstream morning audience. Source: the show feed, its NBC News website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. TODAY with Jenna & Sheinelle can edit or remove this page at any time.

Questions about TODAY with Jenna & Sheinelle

How much does TODAY with Jenna & Sheinelle charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000. Actual pricing depends on the publisher's terms.

What is TODAY with Jenna & Sheinelle about?

The show is a daily NBC News morning program hosted by Jenna Bush Hager and Sheinelle Jones. It features celebrity interviews, cooking, fashion, pop culture and heartfelt stories.

How do I contact TODAY with Jenna & Sheinelle about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

Similar creators

Podcast and other creators in morning show, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
morning showcelebrity news50k–$360–200050
radio comedymorning show15k–$90–62049
daily newsentertainment news15k–$90–62042
daily newsfaith5k–$40–20036
sports radiocollege football15k–$90–62035
comedymorning show50k–$360–200034