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明治元年の古民家暮らし【Tom家】

@tom.inakakurashi · JP · JA

Tom (@tom.inakakurashi), a Japanese creator, documents life with his family in a Meiji-era farmhouse of over 160 years in rural Japan. The channel has about 23,700 subscribers and a median of roughly 10,000 views per video, with about three uploads a week in recent months. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or about $200 to $350 per video.

Why brands book 明治元年の古民家暮らし【Tom家】

Japanese rural-living channel with 23,700 subscribers and steady DIY sponsor work

  • Median of about 10,000 views per long-form video across 30 recent uploads
  • Sponsored integrations in the last 50 videos for DIY tools and mattresses
  • Viral one-off spikes reached 2.2 million views on a DIY tool video
Best forDIY tools and hardwarehome goods and beddingoutdoor and workwear
Watch forMedian views are modest, and game-processing content may not suit every brand.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle45%
Home & Garden35%
Hobbies & Interests20%
Formats
long-form vlog, short-form DIY clip, product demonstration
Tone
earnest, practical
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 20 minutes for long-form, under 2 minutes for Shorts

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks abouthow to renovate an old Japanese househow to start rural living or farmingwhich tools and equipment are worth buying
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
45%women
55%men
Countries
🇯🇵 Japan95%
Other5%
LanguagesJapanese 100%

Commercial

13%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
LaserPeckerBlue Box mattress (ブルーボックス)LOCTITE
Categories promoted
DIY tools, laser engraving machines, mattresses, adhesives, cooling workwear
Affiliate links
Yes

Recent sponsored videos include '嫁にバレたらどうなる?漢のロマンすぎるDIY工具 #pr #laserpecker' and '古民家再生終了のお知らせ!#PR#ブルーボックス', and the description notes Amazon affiliate income.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Hunting and game-processing content, such as '自給自足。畑で獲れたアナグマを古民家で頂きます。猟師飯', shows animals being killed and eaten, which may matter to some brands.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube24k10k13
Instagram–––
TikTok–––

Benchmark score: 68 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days13 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 6 days ago.

田舎暮らしチャンネルです。築160年以上の古民家で 30代夫婦(元電車の運転士、元看護師)、子供2人、うさぎ、鶏と暮らしています。 4300万円で建てた新築を売り、仕事を辞め日本一周の旅に出て ようやく見つけた明治元年の古民家・・・。 自然豊かな田舎で 農業、狩猟、DIYをしながら 自給自足を夢見て生活する様子を見て頂けたらなと思います。 古民家DIYアカウントはこちら↓ https://www.youtube.com/@tom.kominka?sub_confirmation=1 毎週土曜日17時動画更新!(予定) ※お仕事依頼はInstagramからDMでよろしくお願いします↓ https://www.instagram.com/tom_diy_/ 📱各SNS 【Instagram】 https://www.instagram.com/tom_diy_/ 【TikTok】 https://www.tiktok.com/@tom_diy_ ↓バンライフ、車中泊、日本一周のコツ(Instagram)↓ https://www.instagram.com/tom_van_life/ 是非フォローして応援して頂けると嬉しいです。 よろしくお願いします。 #古民家 #田舎暮らし #自給自足 #農業 Amazonのアソシエイトとして、当メディアは適格販売
明治元年の古民家暮らし【Tom家】's own profile description on YouTube

Are you 明治元年の古民家暮らし【Tom家】? Claim or remove this profile.

About 明治元年の古民家暮らし【Tom家】

Tom (@tom.inakakurashi) is a Japanese YouTuber who posts about life with his family in a Meiji-era farmhouse of more than 160 years in rural Japan. Per the channel description, the couple previously worked as a train driver and a nurse, sold a newly built home to move to the countryside, and now farms, hunts, does DIY work and aims for self-sufficiency. Videos are a mix of long vlogs covering farming, poultry, foraging and renovation, plus short DIY clips. Upload pace is roughly three videos a week, though the channel states a Saturday schedule.

The audience appears to be mostly Japanese adults in their late twenties to forties interested in old-house renovation and country living. These demographics are estimates, not platform data. Viewers tend to engage with tool demonstrations and practical renovation tips.

Brands in DIY tools, laser engraving, bedding and adhesives can reach this audience through native integrations. At about 10,000 median views, the typical sponsored rate is $200 to $350 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads.

Written from 明治元年の古民家暮らし【Tom家】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 明治元年の古民家暮らし【Tom家】 can edit or remove this page at any time.

Questions about 明治元年の古民家暮らし【Tom家】

How much does Tom charge for a sponsored video?

Based on a median of about 10,000 views on long-form videos, sponsored integrations are estimated at $200 to $350 per video, or $20 to $35 per 1,000 median views. Rates are estimates from channel data and should be confirmed directly with the creator.

What does Tom post about on YouTube?

Tom posts Japanese-language videos about life in a Meiji-era farmhouse, including farming, poultry, foraging, hunting, DIY renovation and tool reviews. Longer vlogs run around 15 to 20 minutes, and short DIY clips are under two minutes.

How do I contact Tom for a brand deal?

The channel directs business inquiries to Instagram direct messages. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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