Toma (@tomaband), a Bulgarian hard rock and metal artist from Sofia-based band TOMA, runs a channel with about 1,470 subscribers and 885 median views per video. He posts roughly 18 videos per quarter, mostly short clips, and recent work includes the single Химера with a live album recording. Sponsored integrations would run $150 to $250 per video.
Bulgarian hard rock act with a loyal audience for music-led campaigns
- Median of 885 views per video across 62 uploads, with the single Химера reaching 402,427 views
- Roughly 18 uploads in the last 90 days keeps the channel active
- Rate of $150 to $250 per video sits well below typical paid CPM costs
Brand fit report
Content
- Formats
- short music clips, live performance recordings, official music videos, teaser clips
- Tone
- energetic, gritty
- Language
- BG
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for most uploads, 4 to 7 minutes for live recordings
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles reference rock and metal artists and a music single named Химера; no flagged content found in the sampled titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 68 / 100
Public rule, same for everyone. How it works.
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This is Toma's official YouTube channel. Toma Zdravkov is a Bulgarian musical artist who rose to fame in 2008 by winning the Music Idol. He was the first rock singer to win the competition. Since then, Toma has released multiple singles and an album called "Geroi" - all of which are in the hard rock and metal genres. @Instagram: https://www.instagram.com/tomazdravkov_official/ @Facebook: https://www.facebook.com/toma.zdravkov @TikTok: https://www.tiktok.com/@tomazdravkov
About Toma
Toma, the Bulgarian rock singer known for winning the Music Idol competition in 2008, runs a YouTube channel that posts short music clips, live recordings and official videos for his hard rock and metal work. The channel has about 1,470 subscribers and roughly 1.07 million lifetime views, and most uploads are under a minute, with a median of 885 views per video. Based on the channel's content and the audience of Bulgarian rock listeners, the viewers are estimated to be mostly Bulgarian adults, with a male skew.
Recent releases include the single Химера, which drew over 400,000 views, and a live session recorded at SLC 2025 for the album Белези. Pricing is estimated at $150 to $250 per sponsored video, based on the rule of $20 to $35 per 1,000 median views for long-form, or $4 to $8 per 1,000 for Shorts-heavy channels, which places the effective CPM below the $10 to $30 typical for paid ads.
Brands in music equipment or Bulgarian consumer categories aimed at rock fans should consider booking this channel for a low-cost integration.
Written from Toma's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Toma can edit or remove this page at any time.
Questions about Toma
How much does Toma charge for a sponsored video?
Based on the channel's Shorts-heavy median views, a sponsored video is estimated at $150 to $250 per video. Rates are based on Starbooked's estimate from public channel metrics and should be confirmed directly with the creator.
What does Toma post about on YouTube?
Toma posts short music clips, live performance recordings from his band TOMA, and official music videos for hard rock and metal songs. Recent uploads include the single Химера and several tracks from the album Белези.
How do I contact Toma for a brand deal?
Contact details for Toma can be unlocked on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked.