tom's cycling (@tomscycling) is a Japanese road cycling channel run by a married couple, TOMI and YOPI. With about 66,700 subscribers and a median of roughly 18,500 views per video, it posts long-form rides, race reports and gear reviews about five times a month. Estimated rate: $270 to $650 per long video.
Japanese road cycling couple with 66,700 subscribers and steady race-day views
- Median of about 18,500 views per video across 907 uploads, with a 90th-percentile video at about 42,700 views.
- Engagement rate of 1.87 percent, with a like rate of 1.68 percent, suggests an engaged cycling audience.
- Estimated rate of $270 to $650 per long video, about $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads.
Brand fit report
Content
- Formats
- long-form ride vlogs, race reports, product reviews, YouTube Shorts
- Tone
- friendly, energetic
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 10 to 20 minutes
Audience
Commercial
- Brands seen
- GARMIN JAPANKisarazu City
- Categories promoted
- cycling electronics, bicycles and components, cycling apparel and accessories, action cameras, recovery products, tourism
- Affiliate links
- Yes
The video 'Garmin Varia RearVue 820' is credited as sponsored by GARMIN JAPAN, and the video 'Roval test ride' is listed in the metrics with affiliate links in the description.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
The channel's titles and descriptions cover cycling rides, races and gear with no flagged content; the bungee-jump ride video 'クジ引きでバンジー確定' is a low-risk stunt.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 53 / 100
Public rule, same for everyone. How it works.
Recent videos
▶後ろから車が来たのがわかる！GARMIN Varia RearVue 820が出た！ #ロードバイク #ガーミン #ga · 12k views
▶クジ引きでバンジー確定！過酷な山岳ライドに挑戦してみた【ウィンディー筑波 ロードバイク】 · 41k views
▶房総半島を巡るサイクリング女子旅で優勝のはずが意外と過酷だった件【ロードバイク 房総いち】 · 42k viewsLast three uploads, latest 1 days ago.
tom's cyclingです！夫（TOMI)と嫁（YOPI）の二人でお送りします！ ロードバイクに関する動画をupしていきます！ これからいろんなことにチャレンジして行きたいと思いますのでよろしくお願いします！ Twitter：https://twitter.com/toms_cycle?lang=ja instagram：https://www.instagram.com/toms_cycling/?hl=ja
About tom's cycling
tom's cycling (@tomscycling) is a Japanese road cycling channel run by a married couple, TOMI and YOPI, who post as a two-person team. The channel covers road bike rides, hill climbs, time trial training, race reports and gear reviews, and the couple also appears in each other's videos on the road. Per the channel's own description, they upload road bike videos and say they plan to take on new challenges.
With about 66,700 subscribers and 907 uploads, the channel posts roughly five long-form videos a month, plus Shorts. Median views are about 18,500 per video, which suggests an audience of recreational and amateur road cyclists in Japan, mostly adults aged 25 to 44 and mostly men. These audience figures are estimates and not verified demographics.
Brands booking through Starbooked should expect an estimated rate of $270 to $650 per long-form video, which works out to about $20 to $35 CPM against median views, compared with $10 to $30 CPM for typical paid ads. The channel suits cycling equipment makers, race organizers and regional tourism campaigns in Japan.
Written from tom's cycling's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. tom's cycling can edit or remove this page at any time.
Questions about tom's
How much does tom's cycling charge for a sponsored video?
Based on a median of about 18,500 views per long-form video, tom's cycling's estimated rate is $270 to $650 per sponsored video. This is an estimate from view counts, not a published price, and the actual fee should be confirmed with the creators directly.
What does tom's cycling post about on YouTube?
tom's cycling posts about road cycling. Topics include long-form rides, hill climbs, time trial training, race reports, gear and product reviews, and cycling vlogs featuring the couple TOMI and YOPI. Most content is in Japanese.
How do I contact tom's cycling for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
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