Tonto (@tonto_life), a Japanese personal finance creator, posts monthly household budget, savings and NISA investment updates from a single life in a regional Japanese city. The channel has about 20,600 subscribers, roughly 11,500 median views per video, and uploads about four times a month. Sponsored integration rate: $150 to $300 per video.
Japanese budget and NISA audience with steady monthly viewership
- Median views of about 11,500 per video across 130 uploads
- Uploads roughly four times a month, with 10 in the last 90 days
- Rate of $150 to $300 per video, about $20 to $35 CPM on long-form median views
Brand fit report
Content
- Formats
- monthly budget vlog, portfolio update video, investing explainer
- Tone
- calm, practical
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 13 to 17 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover household budgets, NISA results and dividends with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 21k | 11k | 10 |
Benchmark score: 64 / 100
Public rule, same for everyone. How it works.
Recent videos
▶10月🍄給料日ルーティン｜モチベ下げ時期も淡々と仕分け作業📝家計簿BOOKのご案内🌲｜音声あり · 13k views
▶9月🌰家計簿｜ついに資産減のタイミングがやってきた🥹一人暮らしの家計内訳📖｜音声あり · 18k views
▶9月🍠NISA運用実績｜久々のじわじわ下落相場🌧️オルカン＆高配当株に2年8カ月積立してきた現在✎ܚ · 23k viewsLast three uploads, latest 13 days ago.
一人暮らしのアラサー会社員( ᵔᵒᵔ ) こつこつと資産形成に励む日々を ありのままに公開していきます。 一緒に頑張ってくれる方、 お気軽にお声掛けいただけると嬉しいです⚘ こころにゆとりをもって、 おだやかに日々を過ごせますように。 ▷ tonto - アラサー／社会人9年目 - 副業 5年目 - 地方 × 一人暮らし - 目標 年300万円貯蓄 ▷ お問合せはこちら ┗ tontos.life@gmail.com
About とんと
Tonto (@tonto_life) is a Japanese creator who documents her life as a single office worker in a regional city. The channel covers monthly household budgeting, savings routines, and updates on her NISA and dividend stock portfolio, with long-form videos averaging about 15 minutes. The channel has about 20,600 subscribers and 2.2 million lifetime views, with a steady upload pace of around ten videos per quarter.
Viewers are most likely Japanese adults in their twenties to forties who are starting to save or invest and want a relatable, practical example. Audience composition is an estimate based on topic and language, not reported analytics. Her recent videos show median views around 11,500, and the channel does not show sponsored integrations so far.
Brands in personal finance, investment tools, and household products aimed at single Japanese households are the best fit. Sponsored rates follow the Starbooked formula of $20 to $35 CPM on median views, which compares with typical paid ad CPMs of $10 to $30.
Written from とんと's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. とんと can edit or remove this page at any time.
Questions about とんと
How much does Tonto charge for a sponsored video?
Based on a median of about 11,500 views on long-form videos, a sponsored integration is estimated at $150 to $300 per video. The rate reflects Starbooked's CPM formula of $20 to $35 per 1,000 median views, with a minimum floor applied.
What does Tonto post about on YouTube?
Tonto posts monthly household budget vlogs, NISA and dividend portfolio updates, and explainers on saving and investing as a single worker in Japan. Her videos are mostly long-form and in Japanese, with a practical, calm tone.
How do I contact Tonto for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Use the unlocked contact to propose a campaign brief and rate.
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