Starbooked

Media Tools Pinjol (@toolspinjol) is an Indonesian YouTube channel run by Bang Abay that exposes illegal online lending apps, debt collection tactics and consumer rights issues. With about 72,500 subscribers and median views near 1,900, it posts roughly one video a day, mostly Shorts. Sponsored integrations would cost about $150 to $250 per video.

Why brands book Media

Reach an Indonesian audience already researching lending apps and debt rights

  • About 1,900 median views per video across roughly 50 uploads a year
  • Median duration of 55 seconds suits short, direct-response messaging
  • Estimated $150 to $250 per sponsored video, versus $10 to $30 CPM for paid ads, with CPM here at $20 to $35
Best forfinancial literacy campaignsregulated fintech or consumer credit education
Watch forTopic is distressing and sensitive; brands must avoid association with unregistered lenders.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance70%
News and Politics20%
Society10%
Formats
short vertical explainers, long-form exposé videos, viewer testimony clips
Tone
investigative, cautionary
Language
Indonesian
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for most uploads, 15 to 25 minutes for investigations

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment40/100
Estimated from titles, descriptions and engagement
Engagement1.9%
Likes and comments per view on recent videos
Audience asks abouthow to stop debt collector harassmentwhich online lending apps are legal and registered with OJKhow to remove personal data from lending apps
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
45%women
55%men
Countries
Indonesia97%
LanguagesIndonesian 96%English 4%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Titles such as 'Ngeri! Pinjol Jebol Data KTP & BPJS Demi Lacak Kerjamu!' and 'Ancaman Pinjol: Dipecat dari Kerja & Foto Kematian!' discuss threats and distress, which warrants caution for family-oriented brands.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube73k1.9k34

Benchmark score: 48 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform15 / 20

Recent videos

Last three uploads, latest 4 days ago.

Assalamu'alaikum Wr. Wb. Selamat datang di Media Tools Pinjol. Media Tools Pinjol merupakan channel edukasi dan informasi yang membahas pinjaman online, fintech, literasi keuangan, hak dan kewajiban konsumen, regulasi OJK, proses penagihan pinjaman online, serta berbagai isu dan perkembangan layanan keuangan digital di Indonesia. Konten yang kami sajikan bertujuan memberikan informasi, edukasi, dan wawasan kepada masyarakat agar lebih memahami layanan keuangan secara bijak, bertanggung jawab, dan sesuai dengan peraturan yang berlaku. Melalui channel ini, kami membahas berbagai topik seputa
Media Tools Pinjol's own profile description on YouTube

Are you Media Tools Pinjol? Claim or remove this profile.

About Media Tools Pinjol

Media Tools Pinjol (@toolspinjol) is an Indonesian YouTube channel run by Bang Abay, according to the creator's website galbaypinjol.com. The channel posts mainly short vertical videos and occasional long investigations about online lending apps, debt collection, data privacy and OJK regulation. Viewers are estimated to be adults in Indonesia who are dealing with loans or looking for guidance on consumer rights, though these demographic splits are estimates.

The channel uploads about one video per day, with median views near 1,900 and about 72,500 subscribers. Its content is informational and cautionary rather than promotional, and no sponsorships were found in recent uploads. Brands in regulated finance or consumer protection may find the audience well matched to educational messaging.

At an estimated $20 to $35 per 1,000 median views for long-form, or $4 to $8 for Shorts-heavy output, sponsored videos would run roughly $150 to $250 each. That compares with $10 to $30 CPM for typical paid ads. Brands should review the topic sensitivity before booking.

Written from Media Tools Pinjol's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Media Tools Pinjol can edit or remove this page at any time.

Questions about Media

How much does Bang Abay charge for a sponsored video?

Based on the channel's median views and Shorts-heavy output, a sponsored video is estimated at $150 to $250 per video. This is an estimate from public metrics, not a published rate card.

What does Bang Abay post about on YouTube?

Media Tools Pinjol covers online lending apps, debt collection harassment, data privacy risks, OJK regulation and consumer rights in Indonesia. Most videos are short, with a few longer investigations of specific lending platforms.

How do I contact Bang Abay for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

Similar creators

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Global FinTech Academy@globalfintechacademy-gfa · IN
fintech educationdigital payments1.4k80$150–2507