Starbooked

TopBeauty HK (@topbeautyhk5278), a Hong Kong beauty and lifestyle channel with about 1,940 subscribers and roughly 625 median views per video. It posts several times a month, mostly short vertical clips reviewing Korean and Japanese beauty finds. Suggested rate: about $150 to $250 per video, a rate that reflects its small audience.

Why brands book TopBeauty

Hong Kong beauty reviewer with a young, engaged female audience for budget product launches

  • Median of about 625 views per video across 30 recent uploads
  • Roughly 78% of uploads are Shorts, which suit quick product demos
  • Recent videos show strong interest in Korean and Japanese beauty finds
Best forbudget beauty product launchesHong Kong retail or pop-up promotions
Watch forAudience is small, so reach per video is limited; consider for awareness at low cost.

Brand fit report

Content

Topics, IAB taxonomy
Beauty70%
Shopping20%
Lifestyle10%
Formats
short vertical product reviews, haul and store walkthroughs, comparison tests
Tone
friendly, upbeat
Language
Chinese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutwhich budget products are worth buyingwhere to buy the product in Hong Kong or Koreahow the product performs on skin or hair
Age
30%18-24
45%25-34
18%35-44
7%45+
Gender
85%women
15%men
Countries
Hong Kong85%
Taiwan5%
Other10%
LanguagesChinese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
beauty tools, skincare, makeup, fragrance
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is beauty product reviews and lifestyle topics with no concerning material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.9k6254

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers40 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform0 / 20

Recent videos

▶【#TopLab實測隊】＼後悔沒有早點買😱／迷你化妝袋友好！✨ 韓國迷你便攜美妝工具～摺疊粉底刮刀、胭脂專用掃🧰💖 · 525 views▶【#美編去街Guide】＼Loft IS BACK！／ 逛到停不下來！美編直擊必買美妝好物✨：日本LDK A級睫毛膏 連 · 289 views▶【 #美編試伏器 🚨】 ＼90後回憶殺！氣墊噴霧✕CC Cream？！✨／ 到底是神物還是世紀大伏🤔 · 295 views

Last three uploads, latest 41 days ago.

“Be yourself but always your better self.” 【學習成為更美好更自信的自己】 TopBeauty 將一切美妝護膚、健康修身、時尚購物、生活藝術、愛情及職場發展等相關資訊帶給所有愛自己和重視身心健康的女生。一起學習從內而外散發出的美，努力活出更美的一面！TopBeauty 每天跟大家一起進步，一起成為更優秀的人！ 電郵聯繫：info@topbeautyhk.com 廣告合作：sales@topbeautyhk.com
TopBeauty HK's own profile description on YouTube

Are you TopBeauty HK? Claim or remove this profile.

About TopBeauty HK

TopBeauty HK is a Hong Kong beauty and lifestyle channel run under the handle @topbeautyhk5278, with about 1,940 subscribers and 273 uploads. It focuses on makeup, skincare, fragrance and tool reviews, plus Korean and Japanese store hauls, mostly as short vertical videos under a minute.

Its median video draws around 625 views, so the audience is best estimated as a small, Chinese-speaking, largely Hong Kong group of women in their twenties and thirties. These audience figures are estimates based on the channel's content and metadata.

Brands looking for a low-cost way to reach Hong Kong beauty shoppers may find it useful. A sponsored integration is typically priced at $150 to $250 per video, which works out to about $20 to $35 CPM on median views, compared with the $10 to $30 CPM typical for paid ads.

Written from TopBeauty HK's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TopBeauty HK can edit or remove this page at any time.

Questions about TopBeauty

How much does TopBeauty HK charge for a sponsored video?

Based on its median of about 625 views and a short-form format, a sponsored video is typically priced at $150 to $250. This works out to about $20 to $35 per 1,000 views, compared with $10 to $30 CPM for paid ads. Exact terms are set during negotiation.

What does TopBeauty HK post about on YouTube?

TopBeauty HK posts short Cantonese-language reviews of makeup, skincare, fragrance and beauty tools. Many videos cover Korean and Japanese store finds and budget products. Most uploads are vertical Shorts under a minute long.

How do I contact TopBeauty HK for a brand deal?

The channel lists sales contact details in its public description. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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