Starbooked

TOTHAPI (@tothapimusic) is a Filipino independent band from Tabaco City, Philippines, posting original OPM songs, lyric videos, live sessions and short covers. It has 58,000 subscribers and about 12,800 median views, with four uploads in the past year. Sponsored integrations cost roughly $260 to $450 per video. One 2024 performance video passed 7.5 million views.

Why brands book TOTHAPI

Filipino indie band with a 7.5 million-view hit and active fan comments

  • Panata performance video reached 7.5 million views, far above the 12,785 median.
  • 58,000 subscribers; the 2024 Panata video drew 2,342 comments, showing engaged listeners.
  • Live sessions and Shorts covers make 43 percent of uploads Shorts, suited to quick product moments.
Best forfood and beverage tie-insmusic gearlocal event promotion
Watch forSlow upload pace and wide swings in views; one hit video skews the 414,000 average.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Pop Music30%
Formats
lyric videos, live performance videos, short covers
Tone
heartfelt, upbeat
Language
TL
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 4 to 6 minutes for songs

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement0.6%
Likes and comments per view on recent videos
Audience asks aboutsong lyrics and chordsmeaning of Panata and Celesteupcoming live shows
Age
45%18-24
33%25-34
15%35-44
7%45+
Gender
55%women
45%men
Countries
Philippines85%
🇺🇸 United States6%
🇨🇦 Canada2%
LanguagesFilipino 60%English 35%Other 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Love-song and cover content such as 'Tothapi - Ulan (Official Music Video)' with no flagged themes in titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube58k13k1

Benchmark score: 40 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers28 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest today.

We're a Filipino independent local band based in Tabaco City, Philippines. We love to laugh, we love to eat, but our love for music is what made us who we are. We will be uploading more songs as soon as we can. Love lots! Mabuhay tayong lahat! -Tothapi Contact: 09663775875 (temporary) Email: tothapimusic@gmail.com
TOTHAPI's own profile description on YouTube

Are you TOTHAPI? Claim or remove this profile.

About TOTHAPI

TOTHAPI is an independent Filipino band from Tabaco City that uses its YouTube channel for original OPM songs, lyric videos, official music videos, live sessions and short cover clips. Releases are infrequent, with four uploads in the past year, and the channel has 35 videos in total. Its Panata performance video from October 2024 reached 7.5 million views and drives most of the channel's 18 million lifetime views.

The typical video earns about 12,800 views, and 43 percent of recent uploads are Shorts. Audience figures are estimates: viewers are likely Filipino music fans who follow OPM and love songs, with comments active on official videos. No sponsorships have been detected.

A sponsored integration is estimated at $260 to $450 per video, or $20 to $35 per 1,000 views, against the $10 to $30 CPM typical of paid ads. Local food, beverage, fashion and event brands in the Philippines could use the band for a branded live session or performance.

Written from TOTHAPI's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TOTHAPI can edit or remove this page at any time.

Questions about TOTHAPI

How much does TOTHAPI charge for a sponsored video?

Starbooked estimates $260 to $450 per sponsored video, based on $20 to $35 per 1,000 median views of about 12,800. Paid ads typically run $10 to $30 CPM, so this is a premium for a music audience.

What does TOTHAPI post about on YouTube?

TOTHAPI posts original Filipino songs as lyric videos and music videos, live performance sessions from venues in Legazpi, and short cover clips. The band releases new material only a few times a year.

How do I contact TOTHAPI for a brand deal?

Contact details for TOTHAPI unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can agree a rate and deliverables with the band without searching for management.

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