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Toucher & Hardy

Podcast · art19.com/shows/toucher-and-hardy · US · EN
Hosted by Toucher, Hardy

Toucher & Hardy is a daily sports talk show from Boston's 98.5 The Sports Hub, published by Beasley Media Group. It covers New England teams, the NFL, Bruins and Celtics coverage, and guest interviews with reporters. The feed carries 1,000 episodes at one-hour segments, updated weekdays, with a typical length of about 41 minutes. Estimated downloads are roughly 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor Toucher & Hardy

Daily Boston sports audience during morning commute, with a loyal, high-engagement fan base

  • Weekday broadcast from 98.5 The Sports Hub, a Beasley Media Group property with a long Apple Podcasts history
  • 744 Apple ratings with a 4.3 average, indicating an engaged, opinionated listenership
  • Hour-long segments with interviews from NFL and Boston beat reporters create natural product tie-ins
Best forregional consumer brands targeting New Englandsports apparel and fan merchandiseautomotive and local services
Watch forContent includes strong language and political segments, so brand safety review is advisable before booking.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Television5%
Business5%
Pop Culture5%
Formats
co-hosted banter, interview, listener call-in
Tone
irreverent, opinionated
Language
English
Production
Studio production
Typical length
38 to 45 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 744 Apple ratings in the 200 to 1,000 band, with a daily cadence and 1,000 feed episodes; the high Podcast Index popularity and Beasley network are consistent with the upper half of the range.
Audience asks aboutPatriots game takeaways and injury updatesBoston pro team news and tradesNFL week-by-week analysis
Age
12%18-24
25%25-34
25%35-44
38%45+
Gender
25%women
75%men
Countries
🇺🇸 United States95%
🇨🇦 Canada3%
Other2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Samsung TV+
Categories promoted
consumer electronics
Affiliate links
No

The episode title 'Samsung TV+ & Adolfo's Book Club' names Samsung TV+, which suggests a segment or promotion, but no sponsor is confirmed in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicsmedium

The title '"Horny As F*ck!" | The Email Bit' shows strong language, and the Election Season segment signals political talk, though the feed carries no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago.

Full show podcasts in one-hour segments, of Toucher & Hardy, updated weekdays. Listen to Toucher & Hardy live every weekday from 6am-10am ET on Boston's Home for Sports, 98.5 The Sports Hub.
Toucher & Hardy's own show description from the podcast feed

Do you make Toucher & Hardy? Claim or remove this page.

About Toucher & Hardy

Toucher & Hardy is a weekday sports talk show from 98.5 The Sports Hub in Boston, published by Beasley Media Group and hosted on Art19. The feed lists 1,000 episodes in one-hour segments, updated weekdays, with recent episodes running about 41 minutes. Coverage centers on the New England Patriots, Boston pro teams and NFL analysis, with frequent guests such as NFL and local beat reporters.

The show's feed does not publish listener figures. Based on its 744 Apple Podcasts ratings and daily cadence, listenership is estimated at roughly 5,000 to 25,000 downloads per episode, and the audience is likely concentrated in the Boston region and skews male and older. Apple Podcasts shows a 4.3 average rating across the listed ratings.

No sponsor is clearly named in the feed beyond a Samsung TV+ mention in one episode title. Host-read placements at $18 to $25 per 1,000 estimated downloads would cost roughly $90 to $625 per episode, which suits regional brands targeting New England sports fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Toucher & Hardy can edit or remove this page at any time.

Questions about Toucher & Hardy

How much does Toucher & Hardy charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at roughly $90 to $625 per episode. Rates are an estimate from public signals, not a published price.

What is Toucher & Hardy about?

Toucher & Hardy is a weekday sports talk show from Boston's 98.5 The Sports Hub, covering the Patriots, Boston pro teams and the NFL, with guest interviews and listener segments.

How do I contact Toucher & Hardy about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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