Tough Guys DIY (@toughguysdiy) is a US-based channel making DIY projects, product tests, remodels and homestead builds. It has about 24,300 subscribers and median views near 1,300 per video, uploading roughly 50 times a year, mostly short-form. Sponsored rates run about $150 to $250 per video.
Practical DIY audience that responds to hands-on tool and product demos
- Median of about 1,300 views per video across roughly 50 uploads in the past year
- Recent Shorts draw 1,000 to 2,900 views each, with strong engagement on tool content
- Proven track record with beekeeping, woodworking and workwear brands
Brand fit report
Content
- Formats
- short-form build clips, product demonstrations, long-form project walkthroughs
- Tone
- practical, casual
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for most uploads, with occasional 8 to 25 minute builds
Audience
Commercial
- Brands seen
- Primal BeeCarharttThorumSurfPrepFreudStainless SwimDIYCON
- Categories promoted
- beehives and beekeeping equipment, workwear, jewelry, sanding supplies, router bits, pool kits, tool accessories
- Affiliate links
- Yes
Recent video 'Top 3 Reasons to Buy Primal Bee Hives! How to Build an Apiary Episode 8' and 'Will you be at DIYCON? Tickets On Sale Now!' describe paid or partner integrations, though the channel-level sponsored_share field reads 0.02.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions show construction, tools and hobby content with no flagged themes; 'Don't be afraid of Demons' refers to drill bits.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 24k | 1.3k | 23 |
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶🐝 What makes Primal Bee the Best Hives? · 1.5k views
▶NEW Carhartt Steel Gear is LEGIT · 973 views
▶From Dallas to Detroit to meet Carhartt 💛 · 1.4k viewsLast three uploads, latest 2 days ago.
Welcome to Tough Guys DIY! This channel is dedicated to bringing relevant, creative, and unique perspectives to all types of DIY Projects, Product Testing, Remodeling & Construction Projects, Homesteading, Building Stuff and even sometimes Breaking Stuff. Part vlog and part documentary, we want to mix our own approach to these projects and hopefully help you on your own DIY adventures. You’ll see our Successes and our Failures, as we will strive to never cut anything out - we want to deliver the true DIY experience you! Our goal is to get new videos out at least a couple times per month, n
About Tough Guys DIY
Tough Guys DIY is a US channel run by a creator who posts DIY builds, tool and product tests, remodel progress and homesteading projects. Uploads are mostly short vertical clips, with longer walkthroughs such as a 25-minute steel pool build, and the channel publishes roughly four videos a month.
The audience is estimated, not measured: most viewers are likely adults in the United States who buy or evaluate tools and home-improvement products. Median views sit near 1,300 per video with about 24,300 subscribers.
Recent work includes beekeeping, workwear, woodworking and drill-bit reviews, which the creator presents as sponsored or partner content. Rates run about $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Brands seeking practical tool exposure should consider booking.
Written from Tough Guys DIY's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Tough Guys DIY can edit or remove this page at any time.
Questions about Tough
How much does Tough Guys DIY charge for a sponsored video?
Tough Guys DIY is estimated to charge $150 to $250 per sponsored video, based on median views of about 1,300 and a Shorts-heavy upload mix. Final pricing depends on format and deliverables.
What does Tough Guys DIY post about on YouTube?
The channel posts DIY projects, tool and product reviews, woodworking, remodel progress and beekeeping. Most uploads are short vertical clips under a minute, with occasional longer builds.
How do I contact Tough Guys DIY for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's public email is listed for collaboration requests.
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