Toyota Ireland (@toyotaireland), an Irish automotive brand channel, publishes short brand films, finance explainers and campaign spots for about 5,100 subscribers and roughly 15,800 median views per video. Uploads are sparse, with two in the last year. Sponsorships are estimated at $150 to $250 per Short-style video, and brand-direct content is its main output.
Irish automotive brand channel with a 13 million lifetime view base
- About 15,800 median views per video and 1.1 million views on its latest Special Olympics partnership upload.
- Lifetime channel views of about 13.3 million across 331 videos since 2010.
- Ideal for brands wanting automotive or finance association with a high-production Irish audience.
Brand fit report
Content
- Formats
- brand film, product explainer, giveaway announcement
- Tone
- polished, promotional
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- automotive, car finance, vehicle insurance
- Affiliate links
- No
Recent uploads are brand-owned campaign films such as 'Toyota Financial Services | PCP Explained' and 'Toyota Ireland Car Giveaway Competition', so the channel is the advertiser itself rather than a creator carrying third-party sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content; recent titles cover sponsorships, finance explainers and a Paralympic partnership film.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 5.1k | 16k | 0 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Toyota Ireland | Proud Partner of Special Olympics Ireland · 1.1M views
▶Toyota Ireland | The Speech · 1.3M views
▶Toyota Financial Services | Hire Purchase Explained · 1.3k viewsLast three uploads, latest 127 days ago.
This is the official YouTube page for Toyota Ireland.
About Toyota Ireland
Toyota Ireland (@toyotaireland) is the official YouTube channel of the Irish arm of Toyota, operating from Ireland with about 5,100 subscribers. The channel posts high-production brand films, finance explainers, Paralympic partnership content and giveaway announcements. Most uploads are short, often under 60 seconds, and the channel has averaged only two uploads over the past year.
Audience is estimated from content and metadata rather than measured directly. Viewers are likely Irish, English-speaking and car-buying oriented, with a skew toward adults aged 25 to 44. Median views sit near 15,800 per video, with occasional spikes above one million on flagship campaigns.
This channel fits brands seeking automotive or finance association in Ireland. No independent creator sponsorships were detected. Creator-style sponsored integration at roughly $150 to $250 per video is an estimate, and at a $20 to $35 CPM it compares with the $10 to $30 CPM typical of paid ads.
Written from Toyota Ireland's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Toyota Ireland can edit or remove this page at any time.
Questions about Toyota
How much does Toyota Ireland charge for a sponsored video?
Toyota Ireland's channel is brand-owned and does not carry third-party sponsorships. A creator-style integration would be estimated at $150 to $250 per Short-style video based on median views, using the $4 to $8 per 1,000 Shorts rate. Contact details are unlock on Starbooked for $0.80.
What does Toyota Ireland post about on YouTube?
The channel posts brand films for Toyota vehicles including the C-HR, Land Cruiser and bZ4X, plus finance explainers on hire purchase and PCP. It also shares Paralympic partnership content and giveaway announcements, mostly under 60 seconds.
How do I contact Toyota Ireland for a brand deal?
Contact details are unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is the brand's own page, so a campaign request should go to the Toyota Ireland marketing team.
Similar creators
YouTube and other creators in automotive, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
The Racing Writer's Podcastpodcast | motorsportsnascar | 5k | – | $40–200 | 60 |
RWD auto Автосервисы СПБ@rwdauto · RU | car repairauto diagnostics | 100k | 13k | $150–250 | 53 |
The Jeepcastpodcast | jeepoff-road | 5k | – | $40–200 | 52 |
Eric205gen@eric205gen · IT | driving clipsautomotive | 2.8k | 16k | $330–570 | 51 |
the pluses Roadtrips@theplusesroadtrip · DE | road tripssports cars | 1.5k | 2.5k | $150–250 | 50 |
P1 with Matt and Tommypodcast | formula 1motorsport | 50k | – | $360–2000 | 50 |