Tractor Supply Company
Tractor Supply Company (@tractorsupply), a US rural retail brand with about 43,700 subscribers, posts mostly vertical Shorts about pet food, farm feed, fall gear and seasonal deals. Its median video earns about 1,100 views, and it uploads roughly one video per week. Sponsored integrations are priced at $150 to $250 per video.
Brand-owned farm retail channel with a 1,100 median view baseline and 98% Shorts
- About 43,700 subscribers and 482 million lifetime views.
- Median Short earns about 1,100 views; top recent Short reached 130,062.
- Roughly 50 uploads per year keeps the feed active.
Brand fit report
Content
- Formats
- short product spots, brand promo clips, seasonal deal announcements
- Tone
- upbeat, practical
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 35 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- farm and ranch supplies, pet food, outdoor power equipment, seasonal decor
- Affiliate links
- No
The channel is the brand's own page; its videos promote its own products and sales, with no third-party sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Clock out. Gear up. Head out. Your hunting essentials are waiting' reference hunting, but the content is retail promotion with no concerning material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 44k | 1.1k | 47 |
Benchmark score: 42 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Cooler mornings call for cozy layers 🍂 Shop Blue Mountain J · 348 views
▶They know what they like. You know where to find it. 🐾 New · 467 views
▶Clock out. Gear up. Head out. Your hunting essentials are wa · 452 viewsLast three uploads, latest 3 days ago.
The Official Page For Life Out Here At Tractor Supply, we understand what it means to live Life Out Here. Our team members are more than experts. They’re your neighbors, ready to help with everything from animal feed and pet food to lawn and garden supplies. Whether you’re caring for a new dog or looking for the right mower for your property, we’re here with advice, a helping hand and the products you need — making sure you leave prepared and ready for your projects, all at an unbeatable value every day.
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About Tractor Supply Company
Tractor Supply Company's YouTube channel, @tractorsupply, is the official feed of a US rural retail chain. It posts short vertical clips, most under 35 seconds, promoting pet food, farm feed, outdoor power equipment, seasonal decor and sales events under the #LifeOutHere banner. The channel has about 43,700 subscribers and a median video view count near 1,100.
Because the account belongs to the brand itself, its audience is likely rural and suburban US homeowners, pet owners and hobby farmers, though these demographics are estimates and not platform-reported data. Nearly all recent uploads are product or sale promotions rather than creator-led content.
Since this is a brand-operated channel and not an independent creator, a paid integration would be a brand-to-brand arrangement. The estimated range is $150 to $250 per video, which works out to roughly $4 to $8 CPM on Shorts views, compared with typical paid ad CPM of $10 to $30. Brands wanting a sponsored placement here should first confirm the channel's ownership and approval process.
Written from Tractor Supply Company's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Tractor Supply Company can edit or remove this page at any time.
Questions about Tractor
How much does Tractor Supply Company charge for a sponsored video?
Based on the channel's median Shorts views of about 1,100, a sponsored integration is estimated at $150 to $250 per video. This is a rough estimate from public metrics, not a published rate card, and the channel is operated by the brand itself.
What does Tractor Supply Company post about on YouTube?
Tractor Supply's channel posts short vertical videos about pet food, farm feed, outdoor power equipment, fall and holiday decor, and seasonal sales. Nearly all recent uploads are promotional clips tied to the #LifeOutHere campaign.
How do I contact Tractor Supply Company for a brand deal?
Contact details for this channel are unlocked on Starbooked for $0.80. Because this is a brand-operated channel and not an independent creator, boosted creators can be booked through Starbooked only if the account is set up that way.
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