Trafiko (@trafiko), a Swedish driving-theory and driving-lesson channel from Sweden, posts about 50 short clips a month, with median views near 1,700 and about 33,000 subscribers. Rates run $150 to $250 per Shorts-led video, suited to driving-school and learner-app brands.
Swedish learner drivers watch every clip, with median Shorts views around 1,700
- Median of about 1,685 views per video across 50 uploads in the last 365 days
- Roughly 96% of recent uploads are Shorts, averaging 31 seconds
- Engagement near 1.6 percent, with a 1.5 percent like rate
Brand fit report
Content
- Formats
- quiz-style short clips, situation walkthroughs, long-form exam recording
- Tone
- instructive, direct
- Language
- Swedish
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- driving school services, driving lessons booking, theory test prep app
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel description promotes its own app and driving-lesson booking.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Quiz on drunk-driving penalties 'Vad är den vanligaste påföljden för grovt rattfylleri?' touches on drugs and alcohol in a legal context only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 33k | 1.7k | 50 |
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Klarar du teoriprovet idag? · 251 views
▶Klarar du teoriprovet idag? · 775 views
▶Missa inte detta direkt på ditt körprov · 1.5k viewsLast three uploads, latest today.
Kul att ha dig här! Hos Trafiko hittar du enkla videor där vi går igenom körkortsteorin och körmomenten du behöver kunna för att klara teoriprovet och ta ditt körkort. Vi presenterar informationen på ett lättförståeligt sätt i form av enkla klipp för dig, din handledare och andra att ta del av. Vi kan även hjälpa dig med de andra stegen som krävs för att ta körkort! Via vår app ”Trafiko” eller på trafiko.se kan du testa din kunskap, boka handledarkursen, riskettan och risktvåan. Nu kan du även boka din körlektion via oss! Oavsett vilket steg du befinner dig på hjälper vi dig att ta nästa! O
About Trafiko
Trafiko (@trafiko) is a Swedish channel that publishes short driving-theory clips in Swedish, with about 33,000 subscribers and roughly 11.8 million lifetime views. The channel posts around 50 videos a month, mostly Shorts under a minute, using quizzes and traffic-situation questions to prepare viewers for the Swedish theory exam. The channel's own description links to its learner app and driving-lesson booking service.
The audience is estimated to be mainly Swedish learner drivers, many in their late teens and twenties, with some parents and driving supervisors. These are estimates from the content and metrics, not verified demographics. Sponsorship is not seen in recent uploads, so the channel reads as self-promotional. Median views around 1,700 per Shorts video put a sponsored integration at roughly $150 to $250 per video, a CPM of about $4 to $8 per 1,000 views, compared with $10 to $30 for paid ads.
This channel suits driving schools, insurers for young drivers, and learner-focused products. Brands wanting long-form reach should look elsewhere.
Written from Trafiko's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Trafiko can edit or remove this page at any time.
Questions about Trafiko
How much does Trafiko charge for a sponsored video?
Based on a median of about 1,685 views and a Shorts-heavy format, a sponsored integration is estimated at $150 to $250 per video, which works out to a CPM of about $4 to $8 per 1,000 views. Rates are not published, so confirm directly.
What does Trafiko post about on YouTube?
Trafiko posts short Swedish-language driving-theory clips, mostly under a minute. Typical topics include traffic rules at junctions, parking, overtaking, and quiz-style questions that prepare viewers for the Swedish theory test.
How do I contact Trafiko for a brand deal?
The channel lists hej@trafiko.se as a contact email in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.