Starbooked

Trillions, a biweekly Bloomberg show, explains exchange-traded funds and new ETF launches for investors. With 273 episodes since 2017, typical episodes run about 21 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), a host-read ad rate of about $90 to $620 per episode, and one distinctive detail is its weekly ETF roundup segment.

Why brands sponsor Trillions

Reach ETF-focused investors through a Bloomberg-published biweekly show

  • Biweekly episodes since 2017 build a steady, long-running listener base
  • Covers new ETF launches, which suits investing and fintech brands
  • Apple Podcasts rating of 4.5 from 193 ratings signals an engaged audience
Best forbrokerage and investing platformsasset managers and ETF issuers
Watch forAudience estimates are inferred from ratings, not measured downloads; confirm with the publisher.

Brand fit report

Content

Topics, IAB taxonomy
Investing70%
Business News20%
Personal Finance10%
Formats
interview, co-hosted banter, news roundup
Tone
informative, analytical
Language
English
Production
Studio production
Typical length
15 to 45 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 193 Apple ratings across a show about nine years old, a biweekly cadence, and a Bloomberg publisher, with a Podcast Index popularity of 9.
Audience asks aboutWhich new ETFs are worth watchingHow leveraged and thematic ETFs workWhether passive index strategies like Vanguard's still hold up
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
30%women
70%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Bloomberg
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by Bloomberg, which is the only named brand.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover ETFs, tax strategy and market news with no flagged content; the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 82 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Money goes where it’s treated best. That simple truth is a big reason why more and more money (trillions, in fact) flows into a powerful, low-cost tool that’s quietly transformed investing. Exchange-traded funds let you invest in everything from the stock market to gold like never before. This biweekly podcast will demystify them—and hopefully delight you in the process.
Trillions's own show description from the podcast feed

Do you make Trillions? Claim or remove this page.

About Trillions

Trillions is a biweekly investing podcast published by Bloomberg under the Decrypted feed, focused on exchange-traded funds. Its episodes cover new ETF launches, tax strategies, leveraged funds and market news, with 273 episodes in the feed since November 2017. Typical episodes run roughly 15 to 45 minutes, with a median of about 21 minutes in the recent feed.

According to the Apple Podcasts listing, the show has 193 ratings and an average of 4.5 stars. Listener figures are estimates: the rating count suggests an audience in the low thousands to low tens of thousands per episode, mostly US-based investors and finance readers. The feed shows no sponsor mentions, and Bloomberg is the only named brand.

The show suits brokerages, investing apps and ETF issuers looking for a finance-literate audience. Estimated sponsorship value is about $90 to $620 per episode, based on the estimated download range and a host-read rate of $18 to $25 per 1,000 downloads.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Trillions can edit or remove this page at any time.

Questions about Trillions

How much does Trillions charge for a podcast sponsorship?

Trillions has an estimated host-read rate of about $90 to $620 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per thousand. The exact rate depends on the publisher and is not stated in the feed.

What is Trillions about?

Trillions is a biweekly Bloomberg podcast about exchange-traded funds, covering new ETF launches, investing strategies, tax tactics and market news for everyday investors.

How do I contact Trillions about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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