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TropinkaYarn ПРЯЖА ИЗ ИТАЛИИ

@tropinkayarn · RU

TropinkaYarn (@tropinkayarn), a Russian-language yarn shop channel run from Tyumen, Russia, sells premium Italian yarns such as merino, cashmere, silk and yak. The channel has about 12,800 subscribers and a median of roughly 1,100 views per video, posting about 50 videos a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book TropinkaYarn

Reach engaged Russian-speaking knitters buying premium Italian yarn

  • About 12,800 subscribers and a median of 1,074 views per video
  • Roughly 50 uploads in 90 days, with a steady weekly showcase rhythm
  • Estimated sponsored rate of $150 to $250 per video, about $20 to $35 CPM versus $10 to $30 for paid ads
Best foryarn and knitting supply brandspremium natural fiber product launches
Watch forMedian views are modest and no paid sponsorships were found, so results and rates need testing.

Brand fit report

Content

Topics, IAB taxonomy
Hobby70%
Fashion20%
Shopping10%
Formats
product showcase, live stream clips, short product close-ups
Tone
informative, promotional
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 90 seconds, with some live stream recordings over 40 minutes

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement3.1%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy a specific yarn and its price per gramfiber content and yardage per skeinwhich yarn suits a particular knitting project
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
85%women
15%men
Countries
Russia90%
Kazakhstan5%
Belarus5%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
yarn retail, knitting supplies
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own shop and named yarn manufacturers such as Loro Piana and Cariaggi in product descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product-focused knitting content with no flagged themes across the recent titles, such as 'Идеальный меринос' and 'Идеальный подарок!'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube13k1.1k50
Instagram–––

Benchmark score: 43 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 1 days ago.

Приветствуем вас на канале магазина Итальянской стоковой бобинной и моточной пряжи класса премиум Tropinka Yarn. Отправляем пряжу через ОЗОН, СДЭК, Почта России. В нашем магазине вы найдёте пряжу от самых лучших производителей. Таких, как Loro Piana, Cariaggi, Manifattura Sesia, Todd&Duncan,  lanecardate и других. Мы предлагаем нашим покупателям пряжу, преимущественно, натуральных составов - меринос, кашемир, шелк, альпака, як, верблюд, хлопок... А так же  различную фантазийную пряжу, люрекс, пайетки, носочную пряжу. В ассортименте нашего магазина вы найдёте и пряжу в мотках от таких фа
TropinkaYarn ПРЯЖА ИЗ ИТАЛИИ's own profile description on YouTube

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About TropinkaYarn ПРЯЖА ИЗ ИТАЛИИ

TropinkaYarn is a Russian-language YouTube channel run from Tyumen that showcases premium Italian yarns, including merino, cashmere, silk, alpaca and yak fibers from makers such as Loro Piana, Cariaggi and Manifattura Sesia. The channel posts frequent short product videos, typically under 90 seconds, alongside longer live stream recordings. Upload pace is high, at about 50 videos in the last 90 days.

The audience is estimated to be mostly Russian-speaking women in their late 20s to 40s who knit or buy yarn for personal projects. Median views sit around 1,074 per video, and the channel had about 12,800 subscribers at the time of data collection. Audience demographics are estimates rather than platform-reported figures.

Brands in the hobby and knitting-supply space may find this channel useful for niche product exposure. The estimated rate is $150 to $250 per video, which works out to roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads.

Written from TropinkaYarn ПРЯЖА ИЗ ИТАЛИИ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TropinkaYarn ПРЯЖА ИЗ ИТАЛИИ can edit or remove this page at any time.

Questions about TropinkaYarn

How much does TropinkaYarn charge for a sponsored video?

Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video. This is a range from Starbooked's rate rule and is not a published price. Confirm current rates directly with the creator before booking.

What does TropinkaYarn post about on YouTube?

TropinkaYarn posts short product showcases of premium Italian yarns, including merino, cashmere, silk and yak, along with live stream recordings. The content is in Russian and aimed at knitters choosing fibers and colors for their projects.

How do I contact TropinkaYarn for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.