Starbooked

True Crime Couple

Hosted by Kay, John

True Crime Couple, hosted by married couple Kay and John, covers lesser known true crime cases with an emphasis on research and respect for victims. The show has 258 episodes published bi-weekly, with a median length of about 100 minutes. Estimated downloads per episode are 20,000 to 80,000 (estimated). Suggested rate is $360 to $2,000 per mid-roll host-read ad.

Why brands sponsor True Crime Couple

Long-running true crime show with a loyal, highly rated audience

  • Over 2,500 Apple Podcasts ratings with a 4.7 average across nine years of publishing.
  • Bi-weekly episodes of roughly 100 minutes give sponsors steady placement.
  • The hosts are a married couple whose reactions create a conversational, personal listening experience.
Best forBrand awareness campaignsSubscription or streaming servicesConsumer products aimed at adults
Watch forThe show is explicit and covers graphic violent crime, so brands with family or conservative positioning should avoid it.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
Documentary10%
Formats
narrative, co-hosted banter, case presentation
Tone
serious, respectful
Language
English
Production
Clean, edited audio
Typical length
55 to 125 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 2,563 ratings (1,000 to 5,000 band), shifted within the same band given the show's age of about nine years, with a 258-episode back catalogue and a Podcast Index popularity of 9.
Audience asks aboutWhat happened in the case?Has the killer been caught?Where is the victim's family now?
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
60%women
40%men
Countries
🇺🇸 United States75%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencehigh
Politicslow

Feed carries the explicit flag set to 1 and episode titles centre on murders and kidnappings, such as 'The Murder of Devon Guzman' and 'Kidnapped in Alaska'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence46 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 15 days ago, a new one about every 14 days.

Join married couple Kay and John as they cover some of the lesser known true crime cases. In this bi-weekly podcast, Kay presents the case to both the audience and John at the same time, so they can react together. We pride ourselves on the research we conduct and the respect we show to victims. We hope you enjoy!
True Crime Couple's own show description from the podcast feed

Do you make True Crime Couple? Claim or remove this page.

About True Crime Couple

True Crime Couple is a true crime podcast hosted by married couple Kay and John, who cover lesser known cases. Kay presents each case to both the audience and John simultaneously so the pair can react together. The show is described on its feed and on Apple Podcasts as researched and respectful toward victims.

The podcast publishes bi-weekly and has 258 episodes, with a median length of roughly 100 minutes. Apple Podcasts shows 2,563 ratings with a 4.7 average. Listener figures are not published; estimated downloads per episode are 20,000 to 80,000, which is an estimate based on Apple rating counts and show age.

No sponsors are named in the feed. A host-read mid-roll ad is estimated at roughly $360 to $2,000 per episode, which fits brands in consumer categories who want adult audiences of true crime fans. The show's feed is explicit, so family-oriented brands should look elsewhere.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. True Crime Couple can edit or remove this page at any time.

Questions about True Crime Couple

How much does True Crime Couple charge for a podcast sponsorship?

Estimated rates run about $360 to $2,000 per host-read mid-roll ad, based on estimated downloads per episode. Exact pricing is set by the show and should be confirmed directly with the creators.

What is True Crime Couple about?

True Crime Couple is a true crime podcast hosted by married couple Kay and John. It covers lesser known cases, with Kay presenting each case while John reacts alongside her.

How do I contact True Crime Couple about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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