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True Murder: The Most Shocking Killers in True Crime History

Hosted by Dan Zupansky

True Murder: The Most Shocking Killers in True Crime History is hosted by Dan Zupansky, who interviews true crime authors, prosecutors, detectives and journalists about historic murder cases. The show has 911 episodes, released weekly, with a median length of about 63 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $550 per host-read mid-roll.

Why brands sponsor True Murder: The Most Shocking Killers in True Crime History

Weekly true crime author interviews with a 15-year archive of over 900 episodes

  • 911 episodes since 2010 give a long back catalogue for evergreen listening
  • Apple Podcasts shows 2,465 ratings averaging 4.0 out of 5
  • Interviews with established true crime authors such as Marcia Clark and John Douglas
Best forbook and streaming launches in true crimesecurity, legal and home products aimed at curious adults
Watch forContent is violent and graphic, so brands need strict suitability controls.

Brand fit report

Content

Topics, IAB taxonomy
True Crime80%
History15%
News5%
Formats
author interview, narrative
Tone
serious, informative
Language
English
Production
Clean, edited audio
Typical length
55 to 75 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts ratings_count of 2,465 places the show in the 1,000 to 5,000 band (20,000 to 80,000), shifted down because the show is 911 episodes and the rating count is in the 1,000 to 5,000 range; ratings accumulate slowly over 15 years, and the Podcast Index popularity of 9 and weekly cadence support the upper part of the range.
Audience asks aboutWhich serial killers and cold cases are covered in each episodeWhat new books or authors are being featuredHow specific trials, confessions or DNA breakthroughs unfolded
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇺🇸 United States75%
🇬🇧 United Kingdom8%
🇨🇦 Canada7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencehigh
Politicslow

Episode titles such as 'Trophy Kill' and 'Confessions of the Green River Killer' and the description of serial killers and mass murderers indicate graphic violence; the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 27 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 61 days ago, a new one about every 7 days.

TRUE MURDER—The Most Shocking Killers in True Crime History. Every week host Dan Zupansky will interview the true crime authors that have written about the most shocking killers of all time. From true crime history, comes the preeminent true crime authorities in America and the world today. From infamous serial killers, mass murderers, cult leaders and mafia hitmen to family murderers, nazis and…
True Murder: The Most Shocking Killers in True Crime History's own show description from the podcast feed

Do you make True Murder: The Most Shocking Killers in True Crime History? Claim or remove this page.

About True Murder: The Most Shocking Killers in True Crime History

True Murder: The Most Shocking Killers in True Crime History is a weekly podcast hosted by Dan Zupansky, who interviews authors, prosecutors, judges, detectives and journalists about historic murder cases, serial killers and cold cases. The show's feed and website describe the series as a true crime archive with over 850 episodes, and the feed lists 911 episodes with a seven-day cadence and a median length of about 63 minutes.

Apple Podcasts lists 2,465 ratings with an average of 4.0 out of 5, and the feed carries True Crime, History and News categories. Listeners are estimated to be mostly adults in the United States, though this is an estimate and not published data. The show has no sponsors visible in the feed.

Estimated downloads are 5,000 to 25,000 per episode, so a host-read mid-roll would typically be priced at $90 to $550 per episode. The show suits true crime publishers, streaming services and brands selling products to adult audiences who are comfortable with graphic content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. True Murder: The Most Shocking Killers in True Crime History can edit or remove this page at any time.

Questions about True Murder: The Most Shocking Killers in True Crime History

How much does True Murder: The Most Shocking Killers in True Crime History charge for a podcast sponsorship?

Estimated pricing is $90 to $550 per host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per thousand. Final rates should be confirmed with the show directly.

What is True Murder: The Most Shocking Killers in True Crime History about?

The show is a weekly true crime podcast in which host Dan Zupansky interviews authors and investigators about historic killers, cold cases, wrongful convictions and famous trials, with more than 900 episodes since 2010.

How do I contact True Murder: The Most Shocking Killers in True Crime History about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, so brands can request a sponsorship slot directly from the listing.

Similar creators

Podcast and other creators in true crime, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
true crimeunsolved murders35k–$360–125027
true crimecourt coverage50k–$360–200027
true crimecriminal investigation15k–$90–62027
paranormalinterview15k–$90–62025
conspiracy theoriestrue crime5k–$40–20025
american historytrue crime15k–$90–62025