Starbooked

True North True Crime is an independent Canadian true crime podcast covering missing persons, unsolved cases and victims of violent crime across Canada, with a victim-centred approach. It has 172 episodes released roughly every two weeks, with a median length of about 49 minutes. Estimated downloads per episode are 2,000 to 8,000, with a host-read rate of about $40 to $200 per episode.

Why brands sponsor True North True Crime

Engaged Canadian true crime audience listening to victim-centred case stories every two weeks

  • Apple Podcasts rating of 4.6 from 461 ratings, with 379 five-star reviews
  • 172 episodes since 2020 with a steady biweekly release schedule
  • Features Canadian missing persons and unsolved cases, reaching a Canada-centred listenership
Best forLocal Canadian brands seeking a serious, engaged audienceCampaigns aimed at adults 25 to 54 in Canada
Watch forViolent crime subject matter may not suit lifestyle or family-oriented products.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
Society10%
Formats
narrative, multi-part case series, bonus episode
Tone
serious, empathetic
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 461 Apple ratings places the show in the 50 to 200 band for 2,000 to 8,000 downloads per episode, supported by a Podcast Index popularity of 9, a 172-episode back catalogue and a 2020 start; the show's own claim of 10 million total downloads is not used for the per-episode figure.
Audience asks aboutWhich Canadian cases are covered nextWhether the Girl in the Park case gets solvedHow missing persons cases are followed up
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
60%women
40%men
Countries
🇨🇦 Canada75%
🇺🇸 United States20%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencehigh
Politicslow

Episode titles cover homicides and violent crime, such as 'The Vaughan Condo Shooting' and 'The Johnson and Bentley Family Murders', so violence is flagged as high; the feed's explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks18 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
The Girl in the Park - Part 32026-10-1535 min
The Girl in the Park - Part 22026-10-0839 min
The Girl in the Park - Part 12026-10-0133 min
Shawn Reineke2026-09-1750 min
Adam Cormack2026-09-0353 min
MMIMB: Anthony Primozic - Part 22026-08-201 h 3 min

Last six episodes from the show's feed, latest 4 days ago, a new one about every 14 days.

True North True Crime is one of Canada's most listened-to independent true crime podcasts, with more than 10 million downloads worldwide. Dedicated to victim-centred storytelling, the podcast focuses on missing persons, unsolved cases, and victims of violent crime from across Canada. Recognized by Apple Podcasts as a Creators We Love selection and featured by Amazon Music and Spotify, the hosts…
True North True Crime's own show description from the podcast feed

Do you make True North True Crime? Claim or remove this page.

About True North True Crime

True North True Crime is an independent Canadian true crime podcast that tells victim-centred stories of missing persons, unsolved cases and victims of violent crime from across Canada. According to the show's website, it has been recognised by Apple Podcasts as a Creators We Love selection and featured by Amazon Music and Spotify, and its hosts have appeared on CTV News and Global News. The feed lists 172 episodes released roughly every two weeks, with a median length of about 49 minutes.

Apple Podcasts shows 461 ratings with an average of 4.6, and 379 of them are five-star. Listener numbers are not published. Starbooked estimates 2,000 to 8,000 downloads per episode from the rating count and back catalogue, so these figures are estimates rather than confirmed data. The audience is likely Canadian adults interested in true crime.

No sponsor mentions appear in the feed, and no funding links are listed. A host-read mid-roll is estimated at $40 to $200 per episode, based on the estimated download range. Brands that want an engaged Canadian true crime audience, and that can accept the show's serious subject matter, are the likeliest fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. True North True Crime can edit or remove this page at any time.

Questions about True North True Crime

How much does True North True Crime charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $40 to $200 per episode, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing is set by the show and may differ.

What is True North True Crime about?

The show covers missing persons, unsolved cases and violent crime victims across Canada, told with a victim-centred approach. It releases new episodes roughly every two weeks, with episodes around 49 minutes long.

How do I contact True North True Crime about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in true crime, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
true crimeunsolved cases100k–$900–3750100
true crimeunsolved cases50k–$360–2000100
true crimeunsolved cases15k–$90–620100
Last Seen Alivepodcast · US
true crimeunsolved cases15k–$90–62099
true crimemissing persons5k–$40–20081
true crimeunsolved cases50k–$360–200077